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Jessica

Jessica Gordon Ryan has been a copywriting consultant for companies such as Siemens, Philips, Conair, and Cuisinart. Several years ago Jessica created the lifestyle blog, The Entertaining House, part magazine, part memoir, showcasing her passions for fashion, food and décor. She also heads Effervescence, a boutique creative services and social media company, offering clients promotional writing, photography, social media, and simple blog design.

All articles by Jessica

10 Mistakes to Avoid When Building a New Home


You’re going to build your dream home and you’ve thought it all through – or so you’ve thought. You know exactly what you need and want to have in your home, but have you thought about what you don’t want and what you don’t need? Have you really thought the whole thing through? You have given much thought and consideration

What Empty Nesters are Looking for in a New Home When they Downsize


The Baby Boomer Generation is the largest age group of our population. These retirees, or soon to be retirees, are also looking to downsize from their current homes, and looking to purchase or build ones that are specific to their new needs and lifestyles. These buyers are very specific in their desires and needs. I met recently with Realtor Simon

How to Make Your Home Feel More Relaxing


Our lives these days are busier than ever. We spend more time in our offices or on the road than we do in our own homes. Our lives have become so fast paced and frenzied that we really need to make a concerted effort to slow down. For many of us this no longer comes naturally and we must force

10 Things you Must Fix in Your Home Today!

We update our wardrobes to reflect the changing and emerging styles, so naturally we should update our homes. In the long-run, a well maintained and updated home is necessary if you plan on putting your house on the market. Whether this is your first or second home, you are likely to, at some point, move on. By staying current with…

How to Choose the Right Neighborhood for You and Your Family


Where we choose to settle down and plant our roots is just as important as the home in which we cultivate our lives. A happy home is often so because of where the home is physically located.  As homebuyers it is therefore equally as important to note that not only are you buying a home, but in essence you are

How to Instantly Upgrade your Kitchen without Spending a Small Fortune


It might be said that the kitchen is the most important room in the house. For many of us, it is the most used as well as where we spend most of our time, whether we’re preparing nutritious meals for our families, preparing to entertain large and small crowds, or just sitting at the kitchen table sipping coffee with an

How Does The Economy Affect the Furniture Industry?


Does the economy affect the furniture industry?
“The economy absolutely affects the industry, as furniture is a discretionary item” says Leslie Carothers of The Kaleidoscope Partnership…, a social media and marketing company focusing on the furniture industry. “When the economy is good people are definitely more willing to invest in furniture as well as better quality furniture as they

How to Make Your Home Look More Expensive


We’d all love to live in multi-million dollar homes with high ceilings, wide, elaborate mouldings and architectural fixtures and oversized windows with expansive views of majestic mountains, glittery city skylines or the ocean’s waves as they crash ashore.  I can’t offer any advice about your views but I can help offer you some suggestions as to how to make your

How to Make Your Home More Energy Efficient Without Breaking the Bank


There are many easy, low cost and very effective ways that we can make our current homes more environmentally friendly without breaking the bank. In this article I will talk about the most basic of steps as well as some that are a bit more aggressive, many of which you can start right now. You will be amazed at how

How to Keep Your Home and Valuables Safe When You Are Away


Whether you are away for a few hours, days or weeks, there are some basic steps you can take to safeguard your home. Burglars often watch homes to see when people are or aren’t there and plan to make their moves accordingly. It doesn’t take much, or long, for someone to enter your home and grab your most prized possessions.

Safeguarding your Valuables: What you Need to Know About Home Safes


Do your research before you buy your safe.
Despite the fact that home burglary rates have been on the decline here in the US, many Americans – and many people world-wide – are buying home safes in increasing numbers. The main reason seems to be that people are losing faith in the banking system and that the economy is too

10 Basic Facts You Should Know About Modular Homes


What is a modular home?
A modular home is one that is built indoors in a factory-like setting. The finished products are covered and transported to their new locations where they will be assembled by a builder. A modular home is not a mobile home; it is simply a home that is built off-site as opposed to on-site. These homes

How to Photograph Interiors Like a Professional


The New York Institute of Photography… claims that “a room is merely a shell, its appearance is an afterthought at best. Therefore most people never give much thought to making a room the the subject of a photograph. That is a mistake.” Interiors are great subjects to photograph for a myriad of reasons. A photograph can serve to capture a

Will 2013 be a Good Year in Real Estate?


I recently spoke with Keller-Williams Real Estate agent Ron Chun Foo… regarding how the market has performed in 2012 and where it’s headed in 2013.  Ask Realtors across the nation and they will tell you that 2012 market was markedly better than that of the previous year.  Foo tells us that that the market seems to be stabilizing, a direct

How to Create Breathtaking Architectural Photographs


You don’t have to be a career photographer to create dramatic and breathtaking architectural photographs. With a little practice the weekend photographer can learn to create eye-popping images that look as though they had been captured by a professional. You needn’t have the latest, greatest or most expensive equipment. The most important aspect of photography – what sets the great

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