Practical Chair Design Adapted to Online Sales by Luca Nichetto
Furniture

Practical Chair Design Adapted to Online Sales by Luca Nichetto

Italian designer Luca Nichetto has developed an interesting chair design for Finnish design brand One Nordic. Hai Chair has concealed hinges and a folding backrest, making it cost-effective when it comes to shipping: “Hai is a combination of functional requirements and stylistic values. The brief was to create an object of great quality and strong personality, while meeting the requirements related to packaging derived from the world of online sales,” explained Nichetto.

Practicability is the main feature of this design: “We want to challenge the status quo of online furniture retail by producing something as complex as a lounge chair adapted with an effective transport solution and easy assembly”, says Joel Roos Founder of One Nordic Furniture Company. The design combines an Italian touch with the principals of Nordic functionality and form. The chair will be available in three colors, which will be presented during the Stockholm Furniture Fair on the 5-9th February.

One comment

  • John K. Taylor April 10, 2013 at 04:08 AM Login to Reply →

    WOW! This looks good. I haven’t seen such type of chair before….The flexibility and durability of this chair can be an added advantage. I am looking forward to buy it for my office. Thanks for such interesting post.