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Small Finnish Paint Company With Huge Visual Impact

WTP Branding by Reynolds and Reyner 1 Small Finnish Paint Company With Huge Visual Impact

Finding the perfect way to make a brand stand out implies a unique design solution that puts miles between the brand and its competitors. Waldo Trommler Paints (wtp) commissioned Reynolds and Reyner to prepare their small Finnish company for making a great entrance on the U.S. market. The entire branding process relies on drawing attention to finishing touches by using dazzling colors and simple objects silhouettes that hint towards the firm’s offering of simply stunning range of colors. The results are described as a combination of design elements that focus on the company’s main features – friendliness, quality and innovation: “No doubt, WTP is the most friendly and remarkable brand of paints on the shelf now. WTP has no corporate colors – it has the corporate identity, common for each design element – from business cards to packaging. Every item is bright and memorable combination of colors and objects that all together form whole the entire brand.” Spotted on Design Milk, the packaging and visual identity of “the brightest brand of paints” is evoked through a series of design elements that make WTP’s branded products put themselves in the shopping basket.

WTP Branding by Reynolds and Reyner 2 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 3 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 4 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 5 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 6 Small Finnish Paint Company With Huge Visual Impact

WTP Branding by Reynolds and Reyner 7 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 8 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 9 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 10 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 11 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 12 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 13 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 14 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 15 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 16 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 17 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 18 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 19 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 20 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 21 Small Finnish Paint Company With Huge Visual Impact WTP Branding by Reynolds and Reyner 22 Small Finnish Paint Company With Huge Visual Impact

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