SWYP: See What You Print is a revolutionary printer that allows you to modify photos at a 1:1 scale. This means no more surprises, as the modifications you make on your photo are being processed on the spot and you can see the results right away, exactly how they will appear on printed paper. The simple, witty and fun solution was created by the people at Artefact Group who noticed that “the issue with printers is not that we lack the necessary technology, but rather that the core design and usability issues have not been fully addressed. Traditional OEMs are making incremental improvements end up over-complicating what should be a simple process and producing over-bloated boxes that sit in our shelves“. This is why their design is based on “radically simple editing and printing. When you print only what you intend, you eliminate the frustration and waste of unwanted prints”. Check out the video below for a fun preview of how the device works.
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