Practical Advertising: Houses Turned into Billboards for Free Mortgage
Adzookie is an advertising firm that recently came up with the creative idea of turning common homes into billboards. One may think this is a crazy advertising concept, few would willingly agree to turning their homes into colorful neighborhood attractions. Which is why the advertisers added an extra perk: paying the owners’ mortgage every month, as long as the house stays painted. Talk about a win-win situation! Of course, there are a few rules to the equation. First off, the house has to be owned, not borrowed or leased. The actual painting process will last between 3 and 5 days and the house must remain “imprinted” for at least three months, a period which can be prolonged to a year. At the end of the deal, the residence will be painted back in its original colors. Sounds appealing?