Ideas

Creative Ad Campaign Draws Attention to Energy Efficiency

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PR agency smak recently developed an advertising campaign for client Power Smart Month in British Columbia, Canada. These two green shipping container condos were especially organized as small living areas that may seem similar at a first glance, but in fact are differentiated by a major factor: energy consumption. One of the condos is wasteful, while the other is an example of energy efficiency. The two improvised cribs each feature a glass wall, facilitating passers-by to take a look inside and watch the two actors “living” in their unusual homes: This display will demonstrate that even the smallest changes can make a substantial difference if they are practiced by everyone across the province in their homes and offices. It is sure nice to see effective advertising campaigns promoting positive behaviors. Freshome readers, what do you think of this uncommon happening? (Photos by Gerry Kahrmann)

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