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IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms

If you thought IKEA”s ingenious advertising strategy in Paris stopped at showcasing furniture in high-traffic metro-stations, wait till you see this season’s campaign!  According to the company’s press release,  IKEA continues to improve the everyday life of the Parisians, by ‘transforming bus shelters into small cozy lounges. An innovative break at this period of crazy Christmas shopping. From 15 till 21 December 2010, IKEA is in the streets, offering the inhabitants and visitors of the Capital town, the possibility to wait for the bus in an IKEA lounge, comfortably sited in a sofa of the famous Swedish brand.’ The makeover includes 12 bus shelters located next to important commercial centers. As people shop, shop, shop, IKEA’s awareness grows. We are looking forward to more surprising ideas from the furniture giant this Christmas. Do you happen to know of any other witty winter campaigns that they initiated this year?

ikea bus shelters Freshome11.jpg IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms

ikea bus shelters Freshome12.jpg IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms
ikea bus shelters Freshome10.jpg IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms

ikea bus shelters Freshome09.jpg IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms

ikea bus shelters Freshome08.jpg IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms

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ikea bus shelters Freshome06.jpg IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms

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ikea bus shelters Freshome02.jpg IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms

ikea bus shelters Freshome01.jpg IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms

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3 responses to “IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms” - Add yours!

  1. Nico said:
    December 16, 2010

    Awesome!

  2. Chocolate said:
    December 17, 2010
  3. Seungsik Kim said:
    January 1, 2011

    Brilliant!

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