It is true that fitness clubs today would do almost anything to impress and attract customers. But this idea pushes the limits of creativity and brings something truly unique. The people in the images below look quite unusual doing what they do. But keep in mind that this is a very efficient sport, with immediate results. The uncommon climbing wall below is just one of the “accessories” of the much talked about Illoiha Omotesando fitness club in Tokyo and was designed by Nendo. Instead of the usual rock-shaped holding elements, this wall features plenty of unexpected objects which the climber will definitely find… propulsive.
Here is the official project description from Nendo: To express the original brand concept of “becoming beautiful through movement”, we chose the theme “rock-climbing in Omotesando” and developed a design that uses the mismatch between a rugged outdoor sport and Tokyo’s fashion district to its advantage. Instead of the usual rough and outdoorsy climbing wall, we came up with the idea of using interior design elements like picture frames, mirrors, deer heads, bird cages and flower vases to create a challenging wall with hard-to-find holds and unusual finger grips. We hope that our uniquely Omotesando-style climbing wall inspires newcomers to try out the sport, and starts a new wave in fitness with style.