McDonald`s is undergoing a process of redesign. The new concept is revolving around the idea of a community centre, a place for young people to hang out. In order to have McDonald`s cope with the trend of slow-food, they had to start paying more attention to showcasing and the eating experience. France was the first country to have a redesigned McDonald`s. With this change, McDonald`s tries to add young adults and professionals to their core customers and that is why all the plastic will be replaced with clean and modern lines, wood, brick and softer lighting from modern lamps. The signature mansard roof is being replaced by a flat roof topped and a newly designed golden sloping curve. The emblematic red and yellow colours will be revamped to terra cotta, olive and sage green.
There is a design line kept in all renovations but every location has its own interior designer. Three of the UK restaurants are in the portfolio of SHH: the flagship restaurant in the UK, McDonald`s Norwich and McDonald`s West Thurrock. In New York, McDonald`s uses reproductions of Danish designer Arne Jacobsen’s Egg chair to give the restaurant a futuristic look.
Three major areas will give customers more choices: a “linger” area that features comfortable armchairs and sofas and Wi-Fi connections, a bar-like area – “the grab and go zone” with Plasma TVs for the people that eat alone, and the “family zone” where families can enjoy the meals in a colourful environment with fabric cushions and flexible seating. McDonald`s began redesigning their restaurants in the UK and US. An estimate of 7,000 US restaurants will be rebuilt or modernised. The company has decided to a new three dimensions approach to their expansion: menu changes, store renovations and a new ordering experience. The design process was based on the idea that: “People eat with their eyes first. If you have a restaurant that is appealing, contemporary, and relevant both from the street and interior, the food tastes better.” – president and COO Don Thompson.
- Posted in Architecture
-
By Ada Teicu
Twitter
Facebook
RSS
I just want to know if the “Bob Dylan” McDonald’s is still open in downtown Minneapolis.
They don’t even allow a McDonalds to be built in the downtown area of Lincoln, NE, that city says that McDonalds will make it look dirty and cheap. and I agree!!
I love to see this change
A turd is still a turd no matter how you clean it up.
i love and hate it….
But why are they adding flat screens and all that stuff when you type in google images its gunna show a whole bunch of fat kids eating mcdonalads watching t.v…wow
i sure hope you are not doing away with the booths (full booth). are you phasing them out??? decor kind of cold and impersonal.
Please don’t provide connections for wi-fi or computer use in the stores. I’ve dined in Panera’s with my wife at least 3-4 times per week for lunch or dinner over the past two years.We have noticed a decline in store appearance and availability of seating. It appears that students come in to study after purchasing a cup of coffee, then tie up the tables for hours on end. The vast majority of seniors who order complete meals has also declined as a result of the “library or study hall” appearance that currently exist. I give our local neighborhood store no more than 6 months before they go out of business! I hope that McDonalds does not follow this approach to marketing a new look!
Looks like the McDs in China.
The new McDonald’s design still looks a bit garish, but what really disappoints me is that the corporation has apparently decided to forgo energy efficiency. Think of the energy savings and positive cultural influence that 7,000 heavily trafficked signature buildings could have accomplished.
McDonald should also try and figure out how to get rid of the stench that permeates from their chains. It really stinks the neighborhood.