Freshome
Home Best Of Mind-blowing 3D projection on German building created by UrbanScreen

Mind-blowing 3D projection on German building created by UrbanScreen

This is probably the most elaborate 3D projection on architecture that I have ever seen. You don’t have to believe me, watch the video called“How it would be, if a house was dreaming” and say your opinion. The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself. This was produced by Urbanscreen – Art Direction : Danier Rossa


Get Updates (it's free) Enter your email to get FREE blog updates

Ready for more amazing design ideas? Check below!

7 responses to “Mind-blowing 3D projection on German building created by UrbanScreen” - Add yours!

  1. jon said:
    July 25, 2009

    I cud not watch this video.
    way?

  2. vie said:
    July 26, 2009

    UNBELIEVABLE.. VERY VERY COOL

  3. D said:
    July 27, 2009

    not to be a nag, but i can’t really see anything on this page?

  4. D said:
    July 27, 2009

    The video does not seem to function using IE 8…. should be fixed!

    I had no problem seeing it with Firefox.

  5. Derek said:
    July 27, 2009

    The sound coming from the crowd is not real! Its actually a loop, used from the PC game “Roller Coaster Tycoon”. This leads me to believe that the whole video is not real. :(

  6. Adam Bauman said:
    July 27, 2009

    Very cool, saw this over at Engadget and was blown away. Check out some of the other examples on URBANSCREEN’s site, they even used this technology to map an interactive pinball display on another building.

  7. Mark Bumanlag said:
    March 7, 2011

    what application did you use to make the build into 3D

45 Trackbacks

  1. By Mind-blowing 3D projection on German building created by UrbanScreen | FIX-IT News - Home Improvement on July 25, 2009

    [...] Freshome Magazine, who bring you the latest news in Interior Design, Decorating, Furniture and Architecture.Mind-blowing 3D projection on German building created by UrbanScreen [...]

  2. By Vídeo de Proyecciones sobre la fachada de la "Galerie der Gegenwart" on July 26, 2009

    [...] de sombras, volúmenes… es una espectacular producción de Urbanscreen, que se vió en freshome,  y que no te puedes perder [...]

  3. By Manoseando el edificio | Trash on July 26, 2009

    [...] Parece que se ha vuelto moda… [...]

  4. By If House’s Could Dream « Jack Kaye on July 27, 2009

    [...] More info here. [...]

  5. By Video: life-altering 3D projection gets splashed on German building | ScooperNews.com on July 27, 2009

    [...] freshome, thanks [...]

  6. By Miniquestion.com » Blog Archive » Video: life-altering 3D projection gets splashed on German building on July 27, 2009

    [...] freshome, thanks [...]

  7. By Video: life-altering 3D projection gets splashed on German building | Family Learning Center on July 27, 2009

    [...] freshome, thanks [...]

  8. By Video: life-altering 3D projection gets splashed on German building « REVIEWER [ER] .beta on July 27, 2009

    [...] freshome, thanks [...]

  9. By Video: life-altering 3D projection gets splashed on German building | I R Here on July 27, 2009

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored. [Via freshome, thanks Hale] Continue reading Video: life-altering 3D projection gets splashed on German [...]

  10. By Пресата presata.com» Blog Archive » 3D Projection Gives Building Fantastical, Undulating Skin [Art] on July 27, 2009

    [...] in the most satisfying ways, as if Optimus Prime were redesigned by M.C. Escher. [Urbanscreen via freshome via [...]

  11. By Video: life-altering 3D projection gets splashed on German building – nerens on July 27, 2009

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored.[Via freshome, thanks Hale]Continue reading Video: life-altering 3D projection gets splashed on German [...]

  12. By Video: life-altering 3D projection gets splashed on German building | www.onu.ro on July 27, 2009

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored.[Via freshome, thanks Hale]Continue reading Video: life-altering 3D projection gets splashed on German [...]

  13. By Video: life-altering 3D projection gets splashed on German building | Imprudent Buy on July 27, 2009

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored.[Via freshome, thanks Hale]Continue reading Video: life-altering 3D projection gets splashed on German [...]

  14. By Dan’s Web » Blog Archive » Video: life-altering 3D projection gets splashed on German building on July 27, 2009

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored.[Via freshome, thanks Hale]Continue reading Video: life-altering 3D projection gets splashed on German [...]

  15. By » Video: life-altering 3D projection gets splashed on German building on July 27, 2009

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored.[Via freshome, thanks Hale]Continue reading Video: life-altering 3D projection gets splashed on German [...]

  16. By :: TecnoloGeek :: » Blog Archive » Video: life-altering 3D projection gets splashed on German building on July 27, 2009

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored.[Via freshome, thanks Hale]Continue reading Video: life-altering 3D projection gets splashed on German [...]

  17. By RSS News Portal » Video: life-altering 3D projection gets splashed on German building on July 27, 2009

    [...] freshome, thanks [...]

  18. By Video: life-altering 3D projection gets splashed on German building | Gadgets on July 27, 2009

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored.[Via freshome, thanks Hale]Continue reading Video: life-altering 3D projection gets splashed on German [...]

  19. By Gadget Way » Video: life-altering 3D projection gets splashed on German building on July 27, 2009

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored.[Via freshome, thanks Hale]Continue reading Video: life-altering 3D projection gets splashed on German [...]

  20. By Video: life-altering 3D projection gets splashed on German building | Indonesia Information About Technology on July 27, 2009

    [...] freshome, thanks [...]

  21. By Video: life-altering 3D projection gets splashed on German building on July 27, 2009

    [...] [Via freshome] [...]

  22. By Video: life-altering 3D projection gets splashed on German building | Xbox Natal Info on July 27, 2009

    [...] freshome, thanks [...]

  23. By German Museum Projects 3D Images on July 27, 2009

    [...] thing. Kudos to Urbanscreen and art director Danier Rossa for blowing our minds this morning. [via Freshome] Posted In: Architectural Design, [...]

  24. By Video: life-altering 3D projection gets splashed on German building | LatestToy.com on July 27, 2009

    [...] freshome, thanks Hale] Continue reading Video: life-altering 3D projection gets splashed on German [...]

  25. By Video: life-altering 3D projection gets splashed on German building | TechRoo.com| Tech News, Gadget News on July 27, 2009

    [...] freshome, thanks [...]

  26. By Video: life-altering 3D projection gets splashed on German building « Tech Pulse! on July 27, 2009

    [...] freshome, thanks [...]

  27. By Urbanscreen Makes Building Turn To Play-Doh « Brolic - We give shine where shine needs to be given. on July 27, 2009

    [...] Sourced Freshome Share [...]

  28. By 3D Projection Gives Building Fantastical, Undulating Skin | Gizmodo Australia on July 27, 2009

    [...] in the most satisfying ways, as if Optimus Prime were redesigned by M.C. Escher. [Urbanscreen via freshome via Engadget] Tagged:3dartaugmented realitydesigngalerie der gegenwarto. m. [...]

  29. By “How it would be, if a house was dreaming” | losmosis on July 27, 2009

    [...] Freshhome] No Comments This post is in: Digi, Featured, Light Tags: 3d, architecture, art, building, [...]

  30. By amazing 3D projection on a building | lennel.t on July 28, 2009

    [...] from freshome [...]

  31. By The Far Edge » Blog Archive » Video: life-altering 3D projection gets splashed on German building on July 28, 2009

    [...] freshome, thanks [...]

  32. By V-Technology World on July 28, 2009

    [...] freshome, thanks [...]

  33. By Video: life-altering 3D projection gets splashed on German building | www.webhostservices.biz on July 28, 2009

    [...] freshome, thanks [...]

  34. By web-crap » Post Topic » Hamburger Kunsthalle - Galerie der Gegenwart on July 28, 2009

    [...] via swfobject.embedSWF("http://www.vimeo.com/moogaloop.swf", "vvq-1835-vimeo-1", "400", "300", "9", vvqexpressinstall, { "wmode": "opaque", "allowfullscreen": "true", "allowscriptacess": "always", "server": "www.vimeo.com", "clip_id": "5595869", "show_portrait": "0", "show_title": "1", "show_byline": "1", "fullscreen": "1" }, vvqparams, vvqattributes); [...]

  35. By Espectacular proyección 3D por cortesía de Urbanscreen | ALT1040 (Curiosidades) on July 28, 2009

    [...] freshome Leer más: 3D, Arquitectura, Galerie der Gegenwart, proyecciones, Urbanscreen Enviar a Twitter [...]

  36. By Sweet German 3D Projection - Nice Red Shorts on July 28, 2009

    [...] Tweeted by my buddy Colin, original article here. [...]

  37. By katekTV.com » Blog Archive » La projection 3D donne vie aux façades les plus austères on July 29, 2009

    [...] mais globalement le spectacle est très réussi. M.C. Escher aurait apprécié. [Urbanscreen via freshome via Gizmodo] Easy AdSense by UnrealPartager sur Facebook var button = [...]

  38. By If buildings could dream – Amazing 3D projection on a building! | Paul O'Flaherty on July 30, 2009

    [...] (Via Freshome) [...]

  39. By Chris (seraphyn) 's status on Monday, 03-Aug-09 13:35:35 UTC - Identi.ca on August 3, 2009

    [...] http://freshome.com/2009/07/25/mind-blowing-3d-projection-on-german-building-created-by-urbanscreen… [...]

  40. By Video: life-altering 3D projection gets splashed on German building | colorful life on August 9, 2009

    [...] freshome, thanks [...]

  41. By Edificios que sueñan | ¡No deberías! on August 11, 2009

    [...] freshome.com swfobject.embedSWF("http://www.vimeo.com/moogaloop.swf", "vvq-1065-vimeo-1", "558", "314", "9", [...]

  42. By Give me Give you » Blog Archive » 3D Projection Gives Building Fantastical, Undulating Skin [Art] on August 15, 2009

    [...] in the most satisfying ways, as if Optimus Prime were redesigned by M.C. Escher. [Urbanscreen via freshome via [...]

  43. By Video: life-altering 3D projection gets splashed on German building on February 22, 2010

    [...] put to rest, your world view changed forever and your hope in humanity temporarily restored.[Via freshome, thanks Hale]Continue reading Video: life-altering 3D projection gets splashed on German [...]

  44. By Mind-blowing 3D projection on German building created by UrbanScreen | Home Theater 3D on March 28, 2010

    [...] More at; http://freshome.com/2009/07/25/mind-blowing-3d-projection-on-german-building-created-by-urbanscreen/ This entry was written by HomeTheater3D.com , posted on Sunday March 28 2010at 06:03 pm , filed [...]

  45. By Mind-blowing 3D projection on German building created by UrbanScreen | MediaDir 3DTV Blog on April 2, 2010

    [...] Read More at; http://freshome.com/2009/07/25/mind-blowing-3d-projection-on-german-building-created-by-urbanscreen/ [...]