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Mind-blowing 3D projection on German building created by UrbanScreen 

This is probably the most elaborate 3D projection on architecture that I have ever seen. You don’t have to believe me, watch the video called“How it would be, if a house was dreaming” and say your opinion. The conception of this project consistently derives from its underlying architecture – the theoretic conception and visual pattern of the Hamburg Kunsthalle. The Basic idea of narration was to dissolve and break through the strict architecture of O. M. Ungers “Galerie der Gegenwart”. Resultant permeabilty of the solid facade uncovers different interpretations of conception, geometry and aesthetics expressed through graphics and movement. A situation of reflexivity evolves – describing the constitution and spacious perception of this location by means of the building itself. This was produced by Urbanscreen – Art Direction : Danier Rossa


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  1. jon
    Posted July 25, 2009 at 7:11 pm | Permalink

    I cud not watch this video.
    way?

  2. vie
    Posted July 26, 2009 at 5:59 pm | Permalink

    UNBELIEVABLE.. VERY VERY COOL

  3. D
    Posted July 27, 2009 at 4:33 am | Permalink

    not to be a nag, but i can’t really see anything on this page?

  4. D
    Posted July 27, 2009 at 5:26 pm | Permalink

    The video does not seem to function using IE 8…. should be fixed!

    I had no problem seeing it with Firefox.

  5. Derek
    Posted July 27, 2009 at 6:34 pm | Permalink

    The sound coming from the crowd is not real! Its actually a loop, used from the PC game “Roller Coaster Tycoon”. This leads me to believe that the whole video is not real. :(

  6. Adam Bauman
    Posted July 27, 2009 at 9:46 pm | Permalink

    Very cool, saw this over at Engadget and was blown away. Check out some of the other examples on URBANSCREEN’s site, they even used this technology to map an interactive pinball display on another building.

  7. Mark Bumanlag
    Posted March 7, 2011 at 1:34 pm | Permalink

    what application did you use to make the build into 3D

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