From time to time people come up with a crazy idea, like this one, but sometimes a crazy idea can be used as a source of inspiration. A crazy idea that I’ve found today came from Justin. He went to several supermarket bakeries to look for the right pillow-like cake to sleep on. I don’t know why someone would do something like this, but he wanted to sleeping on it, like you sleep on a pillow. When I saw the picture for the first time I said to myself : “What a cool pillow !“, of course that I watched the picture first and skipped the text. After I’ve read the text I thought that this is a really cool idea for a pillow, and I’ve decided to post it on Freshome …who knows maybe someone who’s looking for a little piece of inspiration for a new product will actually use this idea.



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