Oleg Klodt Architectural Bureau has recently completed the design and fit-out of a new flagship boutique in Moscow for cult French lifestyle fashion clothier ‘LOFT design by…’. The store interior effortlessly channels the brand’s philosophy for simplicity, comfort and elegance in clothing aimed at the global nomad of today and now introduced to a Russian clientele. The designers responded to the client’s brief for an iconic interior whilst encapsulating the international unisex style of the brand with a concept that suggests a livable space where, surrounded by familiar materials and time-worn objects that link past and present, customers can experience a sense of feeling at home.
Materials and finishes in a palette of natural tones define the visual character of the store. Walls paneled in slabs of light coloured ‘concrete’ riveted in place and matte tile flooring of a similar pale grey shade provide a neutral backdrop. Structural columns are wrapped in tarnished sheet metal to accentuate their presence and the same dark metallic finish is used to frame the large-scale dressing mirrors and high display tables as well as the light fittings. The designers devised a unique and eye-catching solution for the clothes rails which are formed from water pipes; these, along with the vintage style wall lights and pendants lend an antiquated industrial charm to the space.
To balance and soften a somewhat utilitarian aesthetic, display cabinets and shelving have been manufactured in a warm walnut timber with retro cabinet drawer pulls. Objects sourced from London flea markets like loose furniture, an old cash register, and photos were imported specially to Moscow, while pre-loved books on art and travel line shelves and are arranged in old-fashioned suitcases to be imagined as travel memorabilia. [Information provided via e-mail by Oleg Klodt Architectural Bureau; Photos by frank Herfort]