We hope you like the products we recommend. Just so you are aware, Freshome may collect a share of sales from the links on this page. 

Sleep is a beautiful thing. In the warmth and comfort of your own bed, sleep can help you stay healthy, improve mental dexterity and recharge for whatever tomorrow holds. While finding your perfect mattress is essential to a good night’s rest, it’s all for naught without a great pillow to rest your head.

Finding the right pillow — as well as sleeping on the wrong one — can be a real pain in the neck. Ironically, choosing your perfect pillow can force you to sacrifice precious sleep as you peruse the far reaches of the internet in the night in search of the right one (we’ve all been there). 

Here’s the good news: We’ve done the hard work for you. After hours of intensive research on a heap of reviews, ratings and testimonials, we found the Pacific Coast Double DownAround Firm ($60 for the standard size) to be the pillow of our dreams.

In this article, you’ll find out:

How We Chose the Best Bed Pillow

To find the best bed pillow on the market, we spent about 45 hours poring over every viable source we could think of. From third-party and customer reviews to sleep and health statistics, we covered all the bases.

The difficulty in any review like this one is that every person has a unique preference. For example, some people are side sleepers, while others sleep on their back, and there are specific types of pillows to facilitate each type of sleeper.

Yes, we know that some of you are stomach sleepers. However, this is considered unhealthy for the spine and, frankly, only seems like an efficient way to drool on your nice, new pillow.

Each person has not only a certain sleeping style, but also a preference of comfort and firmness. Some of you may like to sink your head into the clouds at night, while others want firm support for your neck and back.

While comfort is an essential component of sleep, we wanted to find a pillow that combined the best of both worlds. The Pacific Coast Double DownAround Firm (quite a mouthful), our pick for the best bed pillow, is technically two in one, offering both a comfortable cushion and firm support.

As with most things in life, we found that the most expensive option isn’t necessarily the best. You’d probably be healthier sleeping on the floor than dropping $500 on a pillow that likely won’t ever live up to your expectations, and will cause financial strain.

The best option is a pillow that fits your sleeping style and firmness preference at a price that doesn’t punish your purse. We’ll dive into what gave our top pick the edge in our full review below. First, here’s a look at some other pillows that stood out from the crowd.

Other Bed Pillows to Consider

The Best Inexpensive Pillow: National Sleep Products Premier Down-like Personal Choice Density

These comfortable down-alternative pillows, the Premier Down-like Personal Choice Density pillows from National Sleep Products, are easily the best bang for your buck. They are hypoallergenic and a medium firmness, the perfect affordable place to lay your head at night.

The Best Memory Foam Pillow: Tempur-Pedic Tempur-Cloud Breeze Dual Cooling

Tempur-Pedic is well known for its high standards in comfort. This pillow has a firm take on conforming memory foam paired with dual-sided cooling gel to keep you cool through the night, making it the best memory foam pillow money can buy. 

The Best Down Pillow: National Sleep Products Luxury Soft Goose Down

Goose-down pillows are undoubtedly the standard for friendly pillow fights and, as it turns out, a good night’s rest as well. The Luxury Soft Goose Down by National Sleep Products is a hypoallergenic pillow, showcasing a moderate 550 fill power for “comfort night after night.” At about $132 for a pair, these pillows are reasonably priced for the competition in down pillows.

The Best Pillow for Back Sleepers: Tempur-Pedic Tempur-Contour Side-to-Back Pillow

Studies have shown that sleeping on your back is the healthiest way to sleep, so why not find a pillow that can help you get comfortable that way? The Side-to-Back Pillow from Tempur-Pedic helps to facilitate an easy rest in either the back or side position and is the perfect choice for anyone willing and able to spend the extra cash on a luxuriously comfortable rest.

Full Review of the Best Bed Pillow: Pacific Coast Double DownAround Firm

There aren’t many luxuries that top sinking your head into the perfect pillow at the end of a long day. It’s almost as if you can feel the stresses of the day melt away as soon as your head hits the pillowcase. No matter what type of sleep experience you’re looking for, the Pacific Coast Double DownAround Firm pillow is simply the one to beat.

What separates this pillow from the crowd is its pillow-in-a-pillow design. While some of you undoubtedly will fall on one of the extremes of the firmness spectrum, the majority of sleepers are simply looking for a reliable place to lay their head. The Double DownAround splits the difference between squishy and firm by combining the best of the down and springy feather worlds.

The outer layer is a 550-fill-power down that allows you to gratifyingly sink into your pillow. While down pillows typically allow you to sink until there’s nowhere else to go, this pillow features a packed-in Resilia feather core that adds a level of support and firmness without sacrificing the squishy comfort of a down pillow.

Another benefit to having the feather core surrounded by down is that it prevents you from getting pricked by the quills, an eventual inevitability for most feather-only pillows. The Pacific Coast Double DownAround Firm boasts a modest 300 thread count and a 100-percent-cotton down- and feather-proof fabric.

One major benefit of this pillow is its ease of maintenance. With many pillows, washing options are limited to dry cleaning or no washing at all. The Double DownAround is machine washable and dryer safe, making it a sanitary option in your home for years to come.

On top of the comfort and ease of maintenance, Pacific Coast also has some impressive warranties and guarantees, promising to put its money where its mouth is. First, the company assures users that if they have allergies while using this pillow, it can be returned “hassle-free.”

There’s also a 30-day “comfort guarantee,” meaning that you can send the pillow back for any reason within a month of your purchase, paying only shipping costs. To top it off, Pacific Coast also includes a five-year limited warranty, an impressive feature for such an affordable item that speaks volumes as to the quality and build of each pillow.

You may be wondering: why not pick a memory foam pillow? While many people love memory foam pillows, such as Amazon’s affordable top seller Coop Home Goods Shredded Memory Foam Pillow, there are a few reasons why we decided against picking one for the best overall.

Unless you’re shelling out big bucks for a pillow that has cooling gel built in, memory foam can trap heat and get a bit uncomfortable. They also tend to sleep much different than traditional pillows; that’s not to say it’s better or worse, just very different for those used to down or feather pillows. It comes down to preference, of course, but in this review we chose the pillow that would most likely satisfy the majority of common shoppers.

All told, the Pacific Coast Double DownAround Firm combines everything we look for in a great pillow. It’s soft, yet supportive; easy to maintain; backed by stellar guarantees; and, chief of all, extremely affordable. While no pillow will meet the expectations of every customer, it’s just about as close as you’ll get to a perfect pillow at a price you can feel comfortable sleeping on.

Who Is It Best For, and Who Should Skip It?

The Pacific Coast Double DownAround Firm pillow is perfect for the person who falls somewhere between wanting a stiff pillow and a squishy pillow. It’s also great for anyone looking to improve their sleep without breaking the bank.

The only people who should skip this pillow are essentially those who lie on either extreme of the firmness spectrum.

What made the Pacific Coast Double DownAround Firm stand out?

  • Pillow-in-a-pillow design
  • Features both down and feathers
  • Eco-conscious design
  • 100-percent-cotton down- and feather-proof fabric
  • Machine washable and dryer safe
  • Reasonably affordable among the competition
  • Great guarantees and five-year limited warranty  
  • Placed in more than 2 million hotel rooms

Your Sleeping Style and Your Pillow

Whether you sleep on your back, your side or your stomach, your sleeping style speaks volumes as to the pillow you should choose. In fact, many pillows are created to facilitate a healthy sleeping position. Let’s take a look at what your sleeping position means for your pillow choice and your health.

Back sleepers: If you are one of the brave people who can peacefully sleep face up, we have good news: chiropractors almost unanimously agree that your sleeping position trumps the rest. The biggest reason for this is that the most sought-after sleeping position is the natural spine alignment achieved only in this position.

Any pillow that comfortably fills the gap left between your shoulder blades and your head will do, preferably one with a medium support to cradle the curves of your neck. However, those looking to address neck or back pain may want to invest in a therapeutic pillow such as the Tempur-Pedic Tempur-Neck, which is made to contour to your neck and align the spine.

Side sleepers: Side sleeping walks the middle ground between the healthy back-sleeping position and the spine-twisting stomach-sleeping position. Typically, any pillow that comfortably meets the gap between your shoulder blade and head will work for side sleepers, preferably one with a good firmness to preserve the alignment of the spine on your side.

Our top pick, the Pacific Coast Double DownAround Firm pillow, is an excellent choice for side sleepers, as its design combines sinking comfort with sturdy firmness. One reviewer even went so far as to call it “the perfect height.”

Stomach sleepers: While you may very well enjoy your face-down free-fall descent into the pillow of your choice, stomach sleeping is considered to be nothing but a detriment to your spinal alignment. As one chiropractor told Business Insider, if you sleep on your stomach, “you’re spending one-third of your life with your spine completely rotated.” Ouch.

The most highly recommended pillow for you tummy-sleepers is whatever pillow helps you move to your side or, preferably, your back. Generally, a good full-length body pillow, such as this one from National Sleep Products, is the best option for keeping you from rolling onto your stomach, and for helping you achieve a healthier sleep.

However, if you wish to remain on your stomach, a soft and dense pillow is your best option, as this will prevent unnatural twisting of the neck and spine.

Choosing the Best Bed Pillow For You

Now that we’ve looked at the common sleeping positions and how they affect your choice of pillow, we want to help you choose the right pillow. While we are confident in our top pick, we’d be remiss if we didn’t leave you with all the information you need to be a smart shopper.

We’ve addressed something call “fill power” in this article. Simply put, fill power is the volume an ounce of down fills up. In other words, the higher the number, the higher the pillow’s quality. Here are the various types of pillows and which sleep style they fit the best.

Down: Down is the soft, fluffy undercoat of ducks and geese, and it simply makes for the most luxurious, cloud-like sleep money can buy. A typical down pillow will not have much firmness, but instead allow you to literally sink into your sleep.

A true down pillow is filled with at least 75 percent down and no more than 25 percent feathers. Because of its typical lack of firmness, down pillows aren’t good for back sleepers and are more often used by side and stomach snoozers.

Feather: Much like a down pillow, feather pillows are soft and (obviously) filled with feathers. Unlike down, feathers — especially packed into a small space — add a level of firmness unachievable by a down pillow. Depending on the specifics, a feather pillow can fit any type of sleeper.

Down/Feather: Combining the best of both worlds, down/feather pillows are the ideal combination of soft and firm. An excellent example is our top pick, the Pacific Coast Double DownAround Firm, which is well-suited for any sleeping style.

Memory foam: Memory-foam pillows are made of a soft material originally developed by NASA for impact absorption and cushioning. They are perfect for back and side sleepers looking to keep their spine in perfect alignment.

Down alternative: If you have allergies that are triggered by traditional down, synthetic down-alternative pillows can be a great option for comfortably spending a night without the sniffles.

Final Thoughts

Finding the right pillow can be overwhelming. The competition is thick, the terminology is complicated and pillow options are bountiful. However, since we spend roughly a third of our life sleeping, finding the perfect pillow to lay your head on night after night is an essential component to a healthy and happy life.

After dozens of hours of research, we found the Pacific Coast Double DownAround Firm pillow to be the hands-down best option for the average user. Combining a firm feather core with sinking down, the Double DownAround is simply the best of both worlds.

No two people’s preferences are identical; no pillow is right for everyone, and not everyone will love our top pick. Your sleep style and your firmness preferences are completely your own, and finding the pillow that best fits that is paramount.

Above all else, we encourage you to find the pillow that works best for you. Whether it’s the Pacific Coast Double DownAround Firm or another pillow entirely, we hope you’re able to find the pillow that helps you rest easy and lead a healthy, re-energized life.


“The Best Bed Pillows,” The Sweethome, September 2015

“Best Pillows,” Good Housekeeping, January 2013

“Pillow Reviews, Ratings & Comparison,” Sleep Like the Dead, September 2015

“The Best Pillows,” Real Simple

“Buying Guide to Pillows,” Bed Bath and Beyond

“The 10 Best Bed Pillows,” Foam Nights

“Best Pillows for Side Sleepers Reviews & Buying Guide 2015,” Bpillow

“Snuggle Up With the Perfect Pillow,” WebMD

“The Top 10 Pillows,” ezvid

“The best pillow for every kind of sleeper,” Business Insider, March 2015

“The 10 Best Pillows,” Comparaboo, November 2015

“Pillow Types,” The Better Sleep Council

“A chiropractor says we should never sleep on our stomachs,” Business Insider, March 2015

“Shredded Memory Foam Pillow (Coop Home Goods) Review,” Bpillow

“Memory Foam Pillow Reviews, Ratings and Comparisons,” Sleep Like the Dead, October 2015

“Which Sleep Style Is Healthiest?” Health

“How to Choose Fill Power,” Down and Feather Co.

“Best Body Pillows,” Consumer Search, July 2015

“Pillow Guide,” The Company Store

Pacific Coast Double DownAround Firm Pillow