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PPG, a global supplier of paints, coatings and industrial materials, announced its 2018 Paint Color of the Year: Black Flame. Some might think that black is the absence of color, but when you look at this winning shade, you’ll notice the new black has deep indigo undertones.
When PPG announces its Paint Color of the Year, you’re bound to see it everywhere — from tiles and apparel to the next NASA rocket. According to the 134-year-old company, they enlist “more than 20 color stylists from around the world, who specialize in industries such as consumer electronics, architectural, automotive and aerospace” to select the paint color. And those 20 different color experts unanimously chose Black Flame.
Why Black Flame is the 2018 Color of the Year
Experts chose the deep ink shade of black because it’s modern, intimate and soothing. Dee Schlotter, PPG’s senior color marketing manager, explained how “black creates the silence we crave in an information-heavy world, while the indigo offers possibility and a deep hopefulness.”
Olympic Paint Announced Its Own Version of Black as the 2018 Color of the Year
Soon after Black Flame’s win, PPG’s Olympic paint brand announced Black Magic as its 2018 Color of the Year, reinforcing that black is back.
Olympic Paint’s black is less saturated and more neutral with a dark charcoal vibe when compared to the indigo undertones of PPG’s Black Flame.
How to Use the Latest Blacks in your Decor
Ready to enhance your home’s aesthetic? Here are some design ideas on how to use either of the two Paint Colors of the Year:
Serene in Black for Working
Contemporary Shades of Black
Mid-Century Modern in Black
A Deep, Rich and Restful Bedroom Oasis
Black Bathroom with a View
Painted Black Contemporary Cabinets
A Media Room with a Black Backdrop Wall
Industrial-Chic Featuring Black Tiles
Want to see how Black Flame or Black Magic would look in your own home? Upload a photo of one of your rooms to the Room Painter app to get the full vision. When you are ready to get your Black Magic or Black Flame paint, check out this great deal from our partners at Ace Hardware: Receive $10 Off $100 or 15% Off $150+ With Code: SUM2017 at acehardware.com. Exclusions Apply. Buy Online & Pickup Today At Your Participating Neighborhood Ace. Valid 7/1/2017 – 9/30/2017