Dutch architecture firm MVSA Architects turned to HI-MACS® to develop one the new flagship store for Shoebaloo, a prestigious Dutch luxury shoe and accessories company. The historical center of Amsterdam is characterized by an interwoven structure of individual plots, which is why this Shoebaloo store has an open storefront on the first floor of the facade, flanked by two narrow Belgian bluestone piers that reinforce the individuality of the building. Unlike the majority of the other Shoebaloo stores, with a closed, mysterious display window that reveals little of what lies behind, the concept of this new store is a world that seems open and transparent to the outside.
The glass front has an elliptical bright white display window where the models are displayed, which gradually transforms into two openings that look into the store from the street. On the inside, a dynamic play of lines emerges from the display window, forming curved surfaces with different heights and dimensions and integrated lighting, where the shoes are displayed. The store comprises two elliptical spaces that gravitate towards each other in the center. At the rear is the counter and a large vertical elliptic vitrine, as well as a smaller display that houses accessories. The freestanding mirrors and seating elements were custom-designed.
The sinuous walls are clad with HI-MACS® acrylic stone in the Alpine White shade. Continuing the play of lines in the walls, the displays are fashioned from thinner layers of translucent HI-MACS® Opal, backlit with LEDs. The floor is composed of book-matched marble slabs, with two ellipses of white marble featuring black veins. The middle section where the elliptical spaces begin to merge is articulated in reverse, in black marble with white veins. The dark ellipse ceilings feature a pattern of fluid, bright, glowing lines representing a starry sky. [Photos and information provided via e-mail by HI-MACS®]