Memobottle is an ingenious reusable water bottle design and was created as an environmentally friendly response to reducing single use plastic bottles. In the Kickstarter campaign, the developing team explains how 1,500 plastic plastic bottles are being used and discarded every second in the US. Bottled water is about 1,400 times more expensive than tap water and often less regulated. In response to this, many have turned to the more environmentally friendly alternative – reusable bottles.

The memobottle is described as “the balance between environmental responsibility and improved life convenience”. Inspired by standard paper sizes, this slim and reusable design suitably slides into any carry bag alongside the computer, books and valuables. The project is made from BPA-free Tritan, which counts for a high level of durability and is dish-water friendly. We’re not sure if it’s the novelty speaking here, but we happen to find this bottle design quite interesting and we would definitely try it out. Enjoy the video below, which will give you an insight on how this idea was born.