In a world where mass production and global anonymity of products manufactured on large-scale production lines have become obsolete, Barcelona based designer Albert Puig wants to create objects that offer the consumer fun and enjoyable experiences, so that a strong bond can be created between the piece and the user. Alterego is one of his latest projects: a chair that attempts to translate his personal character –his being– directly into an everyday object.

This is a chair with a strong formal complexity but, at the same time, it is developed by the repetition of the same shape. This is an important aspect that enables the designer to accelerate its production process. A clean and symmetrical structure, with aggressive yet sophisticated lines, it has a backrest that adapts to the lumbar area and clears the spinal column, offering a greater feeling of freedom. The structure is made of beech wood, providing major lightness to the piece. [Photos and information provided via e-mail by designer Albert Puig]