Especially built to become a hub of creativity and innovation, Museum Holon Design in Israel was designed by Ron Arad Architects in 2003. The museum hosts impressive design collections and is considered a national platform reflecting Israeli creation in relationship to world design. Freshome founder visited the museum after attending the Wolf Prize ceremony at the Israeli Parliament – The Knesset – on the 5th of May thanks to Kinetis ( Kinetis is a nonprofit educational organization established to promote, at home and abroad, the recognition of Israel as a vibrant and inspirational source of creativity and innovation).

The most striking feature of the design is its external envelope, characterized by curves as far as the eye can see. Five imposing bands of Corten steel structure take over the visual field of the visitor and encircle the museum, meandering their way inside the exhibiting space as well. The reddish building (the color is said to reflect geological striations of the Israeli desert) stands out in its 3,700m² lot, a generous public plaza to the north leading the way to its main entrance. Two levels make up the structure of the imposing building, connected through an external ramp. According to the architects, the museum occupies a gross area of 4,100m², was built to a gross budget of ILS65m (£11.1m) , and was entirely publicly funded. Construction began in August 2006, and the Design Museum was inaugurated on the 31st January 2010.