Developed by Netherlands Architecture Institute (NAI) in partnership with IN10 Communicatie and Layar, Sara is the world’s first augmented reality architecture application. Users of the technology simply hold up their smartphone to see photos, video, 3D models, scale models and other details about buildings currently in situ as well as those from the past and any planned for the future. Although it’s still under construction, those with the app can view a 3D model of how the finished building will look.

SARA also allows users to add their own information about any building or map tours of their favourite architecture. The technology was launched last month on the Layar platform and will be downloadable from the Apple App Store and Android Market beginning next month. The world’s first building to appear in three dimensions on the smartphone via augmented reality is the eye-catching Market Hall ( featured here on Freshome )which is currently under construction in Rotterdam ’s Blaak area. Within the next 5 years, SARA is expected to have evolved into a complete national architecture guide. – Via – NAI

Now here is a short 51 seconds video that will explain you how this app works for those of you who don’t understand what is really augmented reality.