IKEA of Denmark is now starting a new concept at their Danish stores. After they made a survey and found that 20 percent of its customers arrived by bike, the IKEA outside of Copenhagen has hooked up with the Danish Freetrailer service to offer (relatively free) Velorbis bikes with trailers to customers. IKEA has invested in Velorbis bikes, at a couple of their stores, that will pull trailers so that customers can ride home with the new purchases.

To borrow a bike and trailer bike users must put down a deposit of about U.S. 100 and can then choose to pay for a seven dollar insurance policy for each loan or be liable for the larger amount in costs if the bike is damaged or stolen. A bike with trailer can be loaned for more than one day to give you time to return it. I really like this idea, because with this simple move IKEA shows that they cares about their customers and also about the environment. - Via

The Lobster Chair has been designed by the danish designfirm LUND & PAARMANN, which was founded by Oluf Lund and Eva Paarmann. Lobster is produced in Denmark in materials carefully chosen to match the requirements of the design, the function and the construction. The shell is laminated, bend wood with a walnut veneer at the back. Inside the shell the designers have used Pantera foam, as it is very durable and probably the least damaging foam regarding our environment. The swivel base is chrome-plated steel. The fabrics and the leather we are using for Lobster are of the very best quality. - Via - Designspotter