Cimagine Media and Shop Direct have joined hands in creating an application with a massive potential impact on future interior design and decorating. This collaboration will allow users of and (online retail brands belonging to Shop Direct) to see a realistic simulation of how hundreds of furniture products will fit in their cribs: “The hardest part about buying furniture is making sure it looks good in your home. The new Littlewoods Home app lets you visualize 3D versions of our furniture in any room you like”, explained the developers of the new app.

The technology behind the project is called Markerless Augmented Reality (AR) and it allows users to scan the interiors and fit the chosen furniture element in any room they desire: “Just point the camera where you want to see a product and it will be added to the scene in 3D. You can move and rotate the item to figure out whether it will fit as well as making sure that it complements your current décor.” The Littlewoods Home app can be downloaded online by anyone looking to try out its features. Have a look at the video below for more information and let us know what you believe are the original benefits of this new app!