Masquespacio completed a colorful smartphone store design for Doctor Manzana, a brand specialized in technical service for smartphones and tablets. The new store is located in Valencia, Spain and its concept is based on a phone’s touchscreen reflection, which creates an angle of 54 degrees. Ana Milena Hernández Palacios, creative director of Masquespacio stated: “Talking about the colors- as we started from a company name allied with a doctor-we wanted to create a concept based on a hospital. However as we did not want to create a conventional design, we discarded this option, but maintained blue and green as a reference to the first word in the company’s brand name.”

Materials like the galvanized steel sheets are add an industrial touch to the space, while the white furniture units soften the overall scheme. The angles change according to the points of view of the spectator. The designers decided to leave less products on sale and more in stock, so they would not clutter the store. [Information provided via e-mail by Masquespacio; Photography: David Rodríguez ]