Advertising Agency Name Inspires Creative Design Concept: WHITE CANVAS Offices
You may remember the creative office design inspired by aircrafts, which we presented on Freshome a while back here. We received photos of another interesting project envisioned by Kamat & Rozario Architecture and consisting of a modern office space for an advertising agency in Bangalore, India. According to the press release we were sent, the design took inspiration from the firm’s name – WHITE CANVAS: “A blank white canvas takes on the personality of the artist.. We drew an analogy to Absolut Vodka’s Absolut Blank Campaign, where artists were invited to express themselves on a blank canvas in the shape of the iconic Absolut bottle. The clean white canvas takes on different Avatars depending on the artists’ imagination.
The requirement of the client included a number of closed rooms for meeting/ discussion/ideating etc. These closed spaces or ‘containers’ were envisaged to be the Absolut bottle. The infill wall for each container defines its character. Thus, each container has its own personality depending upon its user and program. Waste pieces of block-board, generated from all the carpentry done at site were used to create a surface and left unfinished. The containers were placed in the center of the floor so that light and air from the windows stayed unhindered. Work areas happened along the periphery of the space. Areas between the containers served as informal breakout spaces”. [Photos by Shanavas Photography]