“People bring design to life” is the slogan used by IKEA to promote Milan Design Week 2012. Graffiti and street art enthusiasts will surely recognize the Banksy and Obey inspired stenciled-posters over its ads. Found all over the subway stations in Milan, the black and white additions do a great job in complimenting the colorful IKEA posters and transforming them into eye-catching messages. The IKEA creative team also glued the stenciled-posters on turnstiles, stair-steps and on the floors, which means walking through Milan with the subway just got more interesting. We added a video below, that should answer any questions you may have about the campaign implementation process. Enjoy the unexpected black&white stencils in the photos and tell us if you find this IKEA campaign as original as the company’s previous creative efforts.
Subscribe to our newsletter