IKEA’s “You Can Get More” Campaign Prints Feature Cardboard Furniture
Milan-based advertising agency AUGE HEADQUARTER created an advertising campaign for IKEA entitled “You Can Get More”. Released in Jan 2012, the three press prints letting people know about IKEA’s annual sale feature three furniture elements, each creatively made of cardboard boxes. You know, the ones you are eager to open once you are home and to assemble their content as soon as possible. A double bed, a chair and a lamp is the brand’s way of communicating its message: “Sales up to 40%. You can get more”. In case you were wondering, the advertising agency did not just computer-improvise the prints below, but they actually put together the pieces and photographed them in a studio. Simple and friendly, this message is sure to reach its target and create a buzz among all IKEA fans. What do you think of it?