Ideas

Creative Billboard Advertising Clean Air Near Vancouver

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Art installations evoking mundane issues have become more and more popular these days. And when a project is as creative as this stunning billboard located at the U.S.-Canada border near Vancouver, there is no wonder people embrace it. According to Fast Co. Design, this original sculpture made of stainless steel rods comes from Seattle art and architecture firm Lead Pencil Studio and was commissioned by the federal government. As far as the concept behind the project goes, here is a statement from Daniel Mihalyo, on behalf of Lead Pencil Studio: “Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond“. We love seeing creative works (of any kind) on Freshome, which is why this project made quite a unique impression on us. How do you find it? [Photography by Ian Gill]

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