The Richard Chai store is an original installation in the shape of a glacial cavern . The unusual showroom was envisioned by Snarkitecture and designer Richard Chai in New York. According to the architects, “white architectural foam is cut by hand to produce erosions and extensions of the sculpted walls and ceiling to create a varied landscape for the display of Richard Chai’s collection. The range of shelves, niches, hang bars and other moments embedded within the form encourage the designer’s curatorial eye for display. At the close of the temporary installation, the material was returned to the manufacturer and recycled into rigid foam insulation“. Creative and completely unexpected, we believe this type of approach can have a strong impact on the visitors. Moreover, the arrangements create a great space for the items to be “exhibited” and emphasized, don’t you agree?