Designed for Creativity: Leo Burnett’s New Office in Sydney
“When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.” This is just one of the quotes Leo Burnett, one of the advertising “gurus” of all times, is famous for. Today Leo Burnett offices are spread all over the world and their creative work is both fascinating and efficient. Their new office in Sydney was designed by HASSELL and respects the company’s values. Here is more from the project developers: Reflecting the core social and interactive nature of the way a creative agency works, the layout is open, spacious and filled with natural light. Thought provoking spaces encourage the ‘generation of big ideas.’ Creativity is fostered by making the ‘work’ and creative process visible in the belief that creativity is a collaborative process. The workplace is open, light and connected to the surroundings to reflect the creative process. Pitching for new business is a vital function. The ‘pitch’ space is purposely located away from the entry to create a journey that would tell the story of the agency. The journey starts with LCD’s showing rotating images of staff and then continues past the workplace and communal area, telling the story of the process and the culture of the agency. Freshome readers, do you have a favorite advertising agency?