After the stunt IKEA pulled in Paris, by allowing subway passengers to freely test their furniture, it is now time for a different type of testing. IKEA UK recently let loose 100 cats in their Wembley store overnight “just to see what happens”. In the video below you can see the crazy felines jump on the furniture, play with each other, fight each other, well…you know what cats are all about. Naturally, when asked to “explain” this event, IKEA only stated that it was an experiment. After all, what is there to explain? This is just another one of their strong promotional actions that will be covered by the media worldwide and bring them even more power and awareness. But isn’t it nice to see how they achieve this creatively?-via Gizmodo
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