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IKEA Cats Or How To Allow 100 Felines Test Your Furniture

After the stunt IKEA pulled in Paris, by allowing subway passengers to freely test their furniture, it is now time for a different type of testing. IKEA UK recently let loose 100 cats in their Wembley store overnight  “just to see what happens”. In the video below you can see the crazy felines jump on the furniture, play with each other, fight each other, well…you know what cats are all about. Naturally, when asked to “explain” this event, IKEA only stated that it was an experiment. After all, what is there to explain? This is just another one of their strong promotional actions that will be covered by the media worldwide and bring them even more power and awareness. But isn’t it nice to see how they achieve this creatively?-via Gizmodo

ikea cats2 IKEA Cats Or How To Allow 100 Felines Test Your Furniture

ikea cats IKEA Cats Or How To Allow 100 Felines Test Your Furniture

500x screen shot 2010 09 09 at 5.35.34 pm 01 IKEA Cats Or How To Allow 100 Felines Test Your Furniture

ikea cats12 IKEA Cats Or How To Allow 100 Felines Test Your Furniture

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7 responses to “IKEA Cats Or How To Allow 100 Felines Test Your Furniture” - Add yours!

  1. JDx said:
    September 10, 2010

    Well my mom now says she’s never going to IKEA again haha! She hates cat’s.

  2. KLs said:
    September 11, 2010

    I will never go to IKEA again!!!!!

  3. Ada said:
    September 11, 2010

    Great idea from IKEA. They should have put up some cats for adoption while they were there:))

  4. gemee said:
    September 11, 2010

    This is probably the most pointless “experiment” that I have ever seen! What was the point of stressing out all those cats, to bring them to this factory?? I don’t get the point of all of this.

  5. September 12, 2010

    The final pub and with the song name : http://www.youtube.com/watch?v=LXYKNjHjdcM

  6. monique said:
    October 31, 2010

    This we should do at IKEA Utrecht to solve our mice problem!

  7. March 17, 2011

    I Love Cats. Cats are the most beautiful pet.

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