IKEA Cats Or How To Allow 100 Felines Test Your Furniture

IKEA Cats Or How To Allow 100 Felines Test Your Furniture

After the stunt IKEA pulled in Paris, by allowing subway passengers to freely test their furniture, it is now time for a different type of testing. IKEA UK recently let loose 100 cats in their Wembley store overnight  “just to see what happens”. In the video below you can see the crazy felines jump on the furniture, play with each other, fight each other, well…you know what cats are all about. Naturally, when asked to “explain” this event, IKEA only stated that it was an experiment. After all, what is there to explain? This is just another one of their strong promotional actions that will be covered by the media worldwide and bring them even more power and awareness. But isn’t it nice to see how they achieve this creatively?-via Gizmodo


  • JDx September 10, 2010 at 13:55 PMLogin to Reply →

    Well my mom now says she’s never going to IKEA again haha! She hates cat’s.

  • Callooh Callay » Blog Archive » Weekend Links: Sep 10th Edition September 10, 2010 at 21:48 PMLogin to Reply →

    […] Ikea + Cats = Awesome (via Freshome) […]

  • KLs September 11, 2010 at 01:16 AMLogin to Reply →

    I will never go to IKEA again!!!!!

  • Ada September 11, 2010 at 07:44 AMLogin to Reply →

    Great idea from IKEA. They should have put up some cats for adoption while they were there:))

  • gemee September 11, 2010 at 16:59 PMLogin to Reply →

    This is probably the most pointless “experiment” that I have ever seen! What was the point of stressing out all those cats, to bring them to this factory?? I don’t get the point of all of this.

  • MusiqueduJour September 12, 2010 at 08:13 AMLogin to Reply →

    The final pub and with the song name : http://www.youtube.com/watch?v=LXYKNjHjdcM

  • monique October 31, 2010 at 21:23 PMLogin to Reply →

    This we should do at IKEA Utrecht to solve our mice problem!

  • David Ponting March 17, 2011 at 11:33 AMLogin to Reply →

    I Love Cats. Cats are the most beautiful pet.