Paolo Lucidi and Luca Pevere started signing their design projects together in 2003. They both graduated at the Politecnico di Milano in Industrial Design and had impressive collaborations throughout the years. As we were eagerly waiting to see who would accept our challenge and answer the 15 questions for our Freshome Interview, we were pleasantly surprised to receive a “double” reply. Here is the outcome:
- FRESHOME: What determined your passion for design? Tell us about the moment when you decided this is the way to go.
- PAOLO LUCIDI – Since I was 13 years old I attended the Salone del Mobile, the furniture industry and more generally the world of design. The book “Da cosa nasce cosa” by Bruno Munari was crucial to take this path.
- LUCA PEVERE – At Liceo, my teacher of art history mentioned “La Conica” coffee maker designed by Aldo Rossi for Alessi. For the first time I put in relation the design concept to mass production and not only to pure art.
- FRESHOME: Can you remember your first design project? Describe it a bit, whether it is a gizmo you worked at as a little kid or something that was sold at a large scale.
- PAOLO LUCIDI – My first project outside the school was Svita: a chair with legs and back in plastic and seat in timber designed for the competition Ernesto Caiazza-Promosedia. Although it was very early I won my first competition.
- LUCA PEVERE – Since childhood I have always felt the need to create something on my own. I was not satisfied with existing games, I constantly built objects using many different materials (clay, wood, metal, etc.). The old garage of my grandfather’s was full of discarded things to assemble…
YANNIS, 2008 (low stool)
- FRESHOME: What field of design are you most interested in? Do your works have anything to do with it? (We are asking this because not many designers do what they actually want)
- PAOLO LUCIDI: I always liked sport (design). I still like it a lot but it is not a priority. I’m very busy with home furniture; it’s more complicated and stimulating than it may sometimes appear.
- LUCA PEVERE – There is not a particular area even if I love working on home furniture. However I like the challenge,of finding new ideas in redesigning objects that seem to have nothing more to say.
- FRESHOME: Chronologically describe what you are going through (feeling and thoughts) on your way to work.
- PAOLO LUCIDI & LUCA PEVERE: Frustration and fear of not succeeding at first. Enthusiasm and sense of absolute freedom after.
- FRESHOME: What is your favourite book/magazine on design? How about your favourite site?
- PAOLO LUCIDI & LUCA PEVERE Our Moleskine sketches and notes: we often look up to them even after many years. Magazines on one hand are a great way to update, on the other they limit creativity.
- FRESHOME: What inspires you?
- PAOLO LUCIDI & LUCA PEVERE Objects, actions of every day. Everyday life is full of ideas.
- FRESHOME: What is the most frustrating aspect of your job as a designer? And the most rewarding one?
- PAOLO LUCIDI & LUCA PEVERE The most frustrating aspect is having a good project in our hands without finding the right producer. The most rewarding is our own idea replicated in hundreds of thousands of products used and appreciated by many people. The multiplication has a special charm.
CHOP, 2010 (round knife)
- FRESHOME: From your point of view, is design an art or a science?
- PAOLO LUCIDI & LUCA PEVERE It is too much empirical to be a science. Design has primarily an industrial connotation therefore it can not be considered art.
- FRESHOME: Tell us something unusual that happened in your career.
- PAOLO LUCIDI & LUCA PEVERE We once happened to submit a project and to find the finished and perfect product exhibited at Salone del Mobile without even a change. We are still amazed.
BAHIA, 2010 (collaboration with Foscarini)
- FRESHOME: Let’s say you entered a contest. You have to come up with a design for the first house on the Moon built for extra-terrestrial living. How would your project look like?
- PAOLO LUCIDI & LUCA PEVERE The moon is a place so mysterious and away from us that we would try to make our mark as invisible as possible.
- FRESHOME: If design were a product, what would it be and how would you design it?
- PAOLO LUCIDI & LUCA PEVERE A technologically advanced product; we would like it as intuitive as a juicer, as nice as an Eames chair and as popular as Billy bookshelf by Ikea.
- FRESHOME: If you had no limits (money, resources), what would you create?
- PAOLO LUCIDI & LUCA PEVERE We design industrial products which must always satisfy many constraints and restrictions. The beauty of our work is that we must be able to be creative and surprising despite everything, transforming constraints into opportunities. Deleting them, the game is not fun.
- FRESHOME: Share something you would like the world to know about you or your ideas.
- PAOLO LUCIDI & LUCA PEVERE: We like to test ourselves on never addressed design areas…we consider each new typology a challenge to express our personality.
- FRESHOME: What do you think of our site?
- PAOLO LUCIDI & LUCA PEVERE It’s a great compendium of American style.
- FRESHOME: What advice do you have for young designers or architects reading this interview?
- PAOLO LUCIDI & LUCA PEVERE Patience and humility. Sooner or later, if you have talent, the rewards come.