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IKEA Assembly Service Ads by Grabarz & Partner

IKEA furniture is well known for its modern, innovative furniture design. Is that true of their advertising as well? The IKEA Assembly Service ads bring to light a much-needed and underused support system. Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. What do you think about these funny ads ? Are they true or not ? – Via

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  1. Viktoria
    Posted August 11, 2010 at 4:14 pm | Permalink

    Genius!

  2. sket
    Posted August 11, 2010 at 4:51 pm | Permalink

    Fantastic! :) ))

  3. Posted August 12, 2010 at 1:58 am | Permalink

    I think they might be encouraging them to purchase their installation services?

  4. dhita
    Posted August 13, 2010 at 7:26 am | Permalink

    Provoking

  5. Posted August 27, 2010 at 5:26 pm | Permalink

    You know what’s funny? I thought they were adverts for how TOUGH their stuff is to assemble. Weird! It’s not that at all…
    Wonder if it will be counter-effective as a marketing tool? What say ye?

  6. M M
    Posted October 15, 2010 at 8:52 pm | Permalink

    :D good idea

  7. Posted October 16, 2010 at 12:08 am | Permalink

    nice post fantastic… thank you very much dude

  1. [...] IKEA furniture is well known for its modern, innovative furniture design. Is that true of their advertising as well? The IKEA Assembly Service ads bring to light a much-needed and underused support system. Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. What do you think about these funny ads ? Are they true or not ? (Via). [...]