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IKEA Assembly Service Ads by Grabarz & Partner

IKEA furniture is well known for its modern, innovative furniture design. Is that true of their advertising as well? The IKEA Assembly Service ads bring to light a much-needed and underused support system. Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. What do you think about these funny ads ? Are they true or not ? – Via

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7 responses to “IKEA Assembly Service Ads by Grabarz & Partner” - Add yours!

  1. Viktoria said:
    August 11, 2010

    Genius!

  2. sket said:
    August 11, 2010

    Fantastic! :)))

  3. Sharon said:
    August 12, 2010

    I think they might be encouraging them to purchase their installation services?

  4. dhita said:
    August 13, 2010

    Provoking

  5. Gwen Bell said:
    August 27, 2010

    You know what’s funny? I thought they were adverts for how TOUGH their stuff is to assemble. Weird! It’s not that at all…
    Wonder if it will be counter-effective as a marketing tool? What say ye?

  6. M M said:
    October 15, 2010

    :D good idea

  7. October 16, 2010

    nice post fantastic… thank you very much dude

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  1. [...] IKEA furniture is well known for its modern, innovative furniture design. Is that true of their advertising as well? The IKEA Assembly Service ads bring to light a much-needed and underused support system. Cleverly depicting the plea for help from customers, the IKEA Assembly Service campaign is the brainchild of German advertising agency Grabarz & Partner. What do you think about these funny ads ? Are they true or not ? (Via). [...]