The Viral Factory, an awarded digital agency from London, recently had to come up with a creative advertising campaign for the Activision Game BLUR. Their idea: a “collection” of 3D street art works, placed in major cities in Europe, including Berlin, London and Madrid. For this advertising campaign, world renowned artists were asked to “give a hand”. Unfortunately we do not have any statistics regarding how much this promotion action managed to sale so far, but one thing is certain- no one has to worry about the notoriety of the game. The fact that some people interact with the brand in a conscious way can do wonders. What do you think of this idea?
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I love graffiti and I like the idea…
I will admit – I’m a bit skeptical every time I see a new “street art” advertising campaign. I’m a bit fan of graffiti and the style on the whole, but I feel like the great strength of street art is that it adds color and beauty outside of advertisments, and engages the public without selling to them. Still, I suppose the transition is inevitable…and I do love the tire track details…
Nice www. I for sure tell about it my to dad! Grafik Komputerowy.
Hello. fantastic job. I didn’t picture this. This can be a remarkable story. Thanks!