Freshome
Home Best Of Freshome : Inspiration, Ideas & Cool Ideas IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. Imagine waiting for the train n a comfortable sofa! We are certain this is the sort of event that French people will talk of for years to come. What do you think of this idea?

ikea paris23 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea parisdg IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea paris2345 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea paris234 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?
ikea paris2 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea paris IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea 56 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?
ikea6 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

ikea 39 IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?

Get Updates (it's free) Enter your email to get FREE blog updates

62 responses to “IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?” - Add yours!

  1. Charlie said:
    March 12, 2010

    Great interaction with the brand in a usually stressful situation, waiting for public transportation. IKEA took advantage of a captive audience that will think twice about them the next time, great job. Again.

  2. Paul said:
    March 12, 2010

    Great idea….Until some homeless person urinates on it.

  3. Tyche said:
    March 12, 2010

    Genius idea. Great way to do promotion (the subway will be very comfy doing that period) and maybe it will help someone to find and decide to get the dream and perfect sofa. ;) :)

  4. Peter said:
    March 13, 2010

    You’re all getting little french bedbugs.

  5. TomP said:
    March 13, 2010

    Great idea. The cost of the furniture is probably less than anything else that would get the same exposure. Ikea has good stuff. Bought my first pieces in Germany in the mid 80′s and they’re still in great shape in 2010 after moving Ger-CA-CA-IL-WA-WA!

  6. sergio said:
    March 14, 2010

    one of the best optimiziation of exposure I’ve ever seen

  7. Angel said:
    March 14, 2010

    Bravo! Good pictures!

  8. ms.hopefully said:
    March 14, 2010

    a nice way to promote something and at the same time can help homeless poeple

  9. b said:
    March 14, 2010

    Great idea :) Love the tags, I will know exactly what I am sitting on and hopefully get a coupon for some of those yummy meatballs ? That would get me to the store. A concern would be keeping the furniture looking great, if the furniture held up, as a follow up campaign IKEA furniture can stand up to the Subway and still look fantastic… Just a thought.

  10. Jos said:
    March 14, 2010

    If they were to do this here in Amsterdam in the subway the furniture would be demolished within the hour. The French public has obviously a high moral standard, they leave other peoples belongings in good shape.

  11. Michael said:
    March 14, 2010

    I love the idea, you get to try out the furniture and all, and it seems all nice and well until u realize, as soon as the homeless ppl find out about this, its gonna be all down hill from there!!

  12. Dee Kumar said:
    March 14, 2010

    I love Idea’s creativity recently. The idea to post their new catalogue on Facebook and give away any item that was tagged by a facebook member was a genius way of spreading their brand. Something I have talked about before on my blog.

    This also is another out the box innovation. Ikea’s marketing team should be proud of themselves!

  13. Joonas said:
    March 14, 2010

    They have done subways before in Japan: http://blogs.yahoo.co.jp/kiyomaro702/41308960.html

    =)

  14. Chelle said:
    March 14, 2010

    Didn’t B&Q do this first?

  15. March 14, 2010

    Nice idea, I would just love to see similar things here in Melbourne.

  16. Jess WOods said:
    March 14, 2010

    DUde, Ikea is totally amazing. I mean like seriously.

    Jess
    http://www.big-brother-watching.net.tc

  17. John said:
    March 14, 2010

    Id’ like to see the condition of the furniture in about a month. Very expensive advertising for sure. It won’t be long before it all turns into an ad for how poorly the furniture stands up to everyday use.

    It’s like totally nice for the first day or two.

  18. March 14, 2010

    This is so not creative! It’s steeling our public space to make a showcase without asking anybody. Indeed of speending too much money in ad IKEA, pay yours employees!

  19. Rina said:
    March 14, 2010

    Great idea. I like it.

  20. TomP said:
    March 14, 2010

    “It’s steeling(sic) our public space to make a showcase without asking anybody.”

    That is an assumption and one that I suspect is incorrect. I would think that Ikea paid a good bit for the use of that space. I doubt very seriously that any government entity would allow a company to jump in and put such items there without paying for the right.

    Tom

  21. Rich said:
    March 14, 2010

    They need this for NYC. It would be nice to sit down on something comfortable, instead of those wooden benches.

  22. ryan said:
    March 15, 2010

    Have any of you ever been to Paris?

    Considering the paris subway is one of the most piss filled places in the world I think this idea is very unhigenic.

  23. Mike said:
    March 15, 2010

    actually it is a very bad idea. Those sofa are big big fire load. A little fire risk on concourse is deadly. I dunno why it is approved in first place. Notice that the furniture in station are all incombustible. Things look that way for reasons!

  24. March 15, 2010

    I am casting my vote for genius promotion idea. I expect we’ll see IKEA and others try to replicate this idea with transit systems and other similar settings.

  25. March 15, 2010

    Get ad. It really livens up the place. I love the pic of the guy shot between the two subway cars. If it was a closeup of this face you would have no idea he was in the subway because of all the books behind him.

  26. anitha said:
    March 15, 2010

    though it is a nice way of promoting ikea when somebody buys a sofa from ikea and puts in the living room guests entering your home will say ohh this is the same sofa from the subway it might become too cheap in terms for the buyer if they receive such a comment

  27. Chester A. Bum said:
    March 15, 2010

    I plan on taking a dump on the Blue one

  28. Om Krishna said:
    March 15, 2010

    Amazing idea, great pictures…

  29. Maggie Shum said:
    March 15, 2010

    It’s so cool!

  30. March 15, 2010

    Nice, wonder how long it lasts in the subs…

  31. March 15, 2010

    I love the idea. I see a future with comfortable Waiting Spaces powered by IKEA ;)

  32. j said:
    March 15, 2010

    wait until they’re stolen or smell like pee-bum!

  33. Zoe V said:
    March 15, 2010

    Eww. Those sofas will smell terrible in no time flat. In the meantime, the homeless will have a comfortable place to sleep. IKEA gets creativity points, but unfortunately, the Paris metro is one of the smelliest places on earth!

  34. Swingin Songbird said:
    March 15, 2010

    My vote is that this is tres cool! anyway that you can get public interacting with your brand is a good thing.

    For those naysayers about fire hazard, this is no more dangerous than any other public space (airport, train station etc). There are fire retardant sprays. I’m sure IKEA is more worried about the liability in this aspect than you and all due diligent has been done.

    About the comment about how the furniture will last in a month… who knows how long this special installation is for. Perhaps only 2 weeks? Again, I’m sure IKEA doesn’t want this to turn into a negative campaign about its quality. It is also possible that IKEA made a special batch of commercial grade sofas just for this publicity stunt.

  35. Adrian said:
    March 16, 2010

    Well, it is a really cool idea…. but not exactly new for IKEA. They did a similar thing two years ago in Kobe, Japan…. except they redecorated the actual interior of the trains, not just the station! http://pinktentacle.com/2008/04/ikea-decks-out-kobe-train/

  36. Rose said:
    March 16, 2010

    Ingenious, what clever hands-on advertising!

  37. Ben Blench said:
    March 16, 2010

    See also the Homebase stunt at Carlisle station: http://www.youtube.com/watch?v=szo1VwqPdhY

  38. Lalex said:
    March 16, 2010

    C’est extra… Mais ça va être dégradé en moins de temps qu’il ne faut pour l’écrire, je parie…

  39. March 16, 2010

    Genius marketing

  40. AS said:
    March 16, 2010

    great IDEA

  41. isabel said:
    March 16, 2010

    Awesome idea! Wish I was in Paris to experience this.

  42. Vanessa said:
    March 16, 2010

    I love this! What a unique idea and place to advertise!
    I’m sure people will talk of this for years to come!

  43. Jeff said:
    March 16, 2010

    They have to do something creative to sell the crap they make! It’s not built to last more than 10 years or so.

  44. Trish said:
    March 17, 2010

    genius !

  45. zulunation said:
    March 18, 2010
  46. b said:
    March 18, 2010

    Has anyone ever heard of BED BUGS??? THIS IS THE WORST IDEA EVER! Madrid, London, and New York are teeming with these little critters and they love to hide in places like couches! Commuters beware!

  47. c.h. said:
    March 19, 2010

    This looks a lot like the Homebase ad campaign here in the UK.

    Not sure which came first…

    Check it out: http://www.youtube.com/watch?v=szo1VwqPdhY

  48. ollie said:
    March 20, 2010

    great advertising campaign for ikea, and good action for people who want to buy , and i have the same idea,watch out for the homeless people, they could take advantage of it ;) haha

  49. Lusie said:
    March 20, 2010

    I think it is a great stunt. A good example of how advertisment and the human habitat can get involved with each other.
    It’s advertisment in 3D.

    Still, only as a stunt, a one-time-thing.
    Cause the sofa’s can sit very well, it is not making people more creative. It’s making them even more suf.

  50. yogialb said:
    March 20, 2010

    Brilliant idea, furniture shopping while waiting for the metro.

  51. Anil said:
    March 20, 2010

    This is a very great idea. But it could not be applied in densely populated areas like china an india.. I feel funny thinking in that way….

  52. Anil said:
    March 20, 2010

    This is a very great idea. But it could not be applied in densely populated areas like china an india.. I feel funny thinking in that way….

    Anil

  53. Anchi said:
    March 22, 2010

    didn’t like it. some comments already mentioned the reasons: fire risk, lack of space, downgrade of the brand. and i love ikea design, but it does not match the style of the Paris metro stations, at all.
    no, no, no.

  54. Aditya Jaishankar said:
    March 30, 2010

    Most amazing .Reaching out to the consumer in his environment and making an impact in the place where you would be least expected to be seen.

    Comfortable furniture at a railway station.The unexpected always makes a bigger impact

  55. carlotitaparis said:
    April 8, 2010

    Living in Paris, I tested it twice ! very creative … and confortable ;)

  56. shabby chic said:
    April 28, 2010

    That’s so cool! Although it would never work here in Los Angeles. All that beautiful furniture would probably be destroyed over night. Haha.

  57. Brandon Norley said:
    May 5, 2010

    I was recommended to your blog by a close associate of mine and wondered what the buzz was all about.. now I know why she was so very excited about it. thakn heaven I found your site at the theright time. You certainly rock and same is the case with your blog too. I enjoy reading every post of yours and sometimes, a confession here, might end up reading it often.

  58. Johnny Boy said:
    May 23, 2010

    Wow this is great! I would love to visit Paris someday. This is a great idea!

  59. June 30, 2010

    wow! your photos are so nice..the furniture and decor ideas are brilliant….i love the flower slip cover!

  60. aiva said:
    July 23, 2010

    very creative and comfortable… hope this idea applied in my country…

  61. elvanbiljon said:
    September 13, 2010

    Doing this in Africa would be a bad idea. But then again we don’t have IKEA! Sadness….

  62. doriana said:
    November 5, 2010

    Great ideas and great pics, thanks for sharing. I just posted them on my Facebook page “una pubblicità al giorno” (“and ad a day”). Please feel free to join in for daily updates on advertising creativity, as well as exchange of opinions about the topic.
    Here is the link to the page:
    http://www.facebook.com/pages/Una-PUBBLICITA-AL-GIORNO/377363578141

81 Trackbacks

  1. By IKEA تسوق لمنتجاتها في محطات القطار في باريس « بنات زايد on March 12, 2010

    [...] LINK التصنيفات:ديكور تعليقات (0) التعقيبات "TrackBacks" (0) أضف تعليقاً التعقيبات "TrackBack" [...]

  2. By Canon Deluxe Gadget Bag 100EG | DSLR Price.us on March 13, 2010

    [...] IKEA Subway Display in Paris : An Insane Idea or A Genius … [...]

  3. By IKEA displays in Paris Metro | noticer.org on March 13, 2010

    [...] This is one clever ad campaign. [...]

  4. [...] Check out this extremely creative interactive campaign of IKEA in Paris… Ikea in Paris station [...]

  5. [...] IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? Share | [...]

  6. By Hello world! | How To Body Build Blog on March 14, 2010

    [...] IKEA Subway Display in Paris : An Insane Idea or A Genius … [...]

  7. By subway ikea « Juiced Pixels on March 14, 2010

    [...] ~ via freshome [...]

  8. By Which Canon Digital Camcorder should I get? Suggestions? | CamcorderTech on March 14, 2010

    [...] IKEA Subway Display in town : An Insane Idea or A Genius … [...]

  9. [...] hanno messo dei mobili da “provare” nelle fermate della metro… Articolo completo: http://freshome.com/2010/03/12/ikea-subway-display-in-paris-an-insane-idea-or-a-genius-promotion-cam… ikea, metro (5), parigi (2) Commenta 0 [...]

  10. [...] IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? [...]

  11. [...] is the original post: IKEA Subway Display in Paris : An Insane Idea or A Genius … Posted in Genius Promotion Campaign : IKEA Subway Display in Paris Tags: genius-promotion, [...]

  12. By IKEA in a Paris subway | Learn Something New Today on March 14, 2010
  13. [...] flere billeder og læs mere her: IKEA Subway Display in Paris: An Insane Idea or A Genius Promotion Campaign? Tags: ikea, metro, paris, reklame, [...]

  14. [...] Link: IKEA Subway Display in Paris. [...]

  15. By Swoosch – Stuff worth watchin' - Mer reklam! on March 14, 2010

    [...] Freshome visar i sina bilder från Paris tunnelbana så har Ikea ställt upp soffor och lampor längs med [...]

  16. [...] IKEA Subway Display in Paris : An Insane Idea or A Genius … [...]

  17. By Anyone own a Schwinn 135i Exercise Bike and perhaps could point me in the right direction? | on March 15, 2010

    [...] IKEA Subway Display in Paris : An Insane Idea or A Genius … [...]

  18. [...] Thanks!!!:freshome:IKEA Subway Display in Paris Subscribe to comments Comment | Trackback | Post Tags: IKEA, プロモーション [...]

  19. By Design4Bread ™ » [Show]地铁里的IKEA沙发 on March 15, 2010

    [...] via [...]

  20. By Luni, birou, online, ikea on March 15, 2010

    [...] Luni dimineata, la birou, primvara inca nu vrea sa vina. Am de scris cel putin 2 articole astazi, de citit ceva legislatie, de facut cateva chestionare, asta pe langa treburile uzuale de la birou si acasa. Am baut cafeaua de dimineata uitandu-ma la ce s-a mai intamplat pe twitter in week-end, cum stam cu incasarile de pe adsense, traficul si comentariile pe week-end la filmehd.net, cateva raspunsuri pe forumuri, facebook si un mod de a-si face reclama inedit de la Ikea: Mai multe imagini cu aceasta campanie de la Ikea: http://freshome.com/2010/03/12/ikea-subway-display-in-paris-an-insane-idea-or-a-genius-promotion-cam… [...]

  21. [...] IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? [...]

  22. By IKEA Gets Comfy With Paris « on March 15, 2010

    [...] Props [...]

  23. [...] You can find all the images here. [...]

  24. [...] Freshome.com AKPC_IDS += "768,"; tweetmeme_url = [...]

  25. By Promoción de la campaña IKEA, con muebles en el Metro de París | Alojate.com Tu Proveedor de Web Hosting, Dominios, VPS, Servidores Dedicados, Factura Electrónica y Marketing para Buscadores en México on March 15, 2010

    [...] IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? Share and Enjoy: [...]

  26. By No Room Like Showroom on March 15, 2010

    [...] pictures at Freshome, via Gothamist. Filed under: Random  · Tags: Ikea, marketing, Paris, [...]

  27. By TargetCast tcm Talks! on March 15, 2010

    [...] via freshome [...]

  28. By Ikea Subway Display in Paris | Art and Ads on March 16, 2010

    [...] Ikea Subway Display in Paris March 15th, 2010 | Author: admin tweetmeme_url = 'http://www.artandads.com/pics/ikea-subway-display-in-paris/';tweetmeme_source = 'ArtAndAds';Here is a great idea by Ikea, integrating their product into everyday things such as…the subway seats.  As you can see unique and out of the ordinary ideas like this get noticed and make an impact even on non target groups.  Something like this can be considered advertising in the form of art.  You can see more here [...]

  29. [...] Freshhome. [...]

  30. [...] om den kampanjen läser du på Freshome. Tipstack till Johan [...]

  31. By IKEA Subway Display in Paris : Genius Promotion Campaign | Tonick web Torino on March 16, 2010

    [...] IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? Share | [...]

  32. By Idee Ikea « Smile on March 16, 2010

    [...] pubblicità in modo innovativo (ammesso che il marchio Ikea ne abbia ancora bisogno) ? Arredando le stazioni della metropolitana di Parigi, ad [...]

  33. [...] to Freshome for the original post.  Check out their site for additional photos of this promo [...]

  34. [...] week in creative marketing, Ikea has set up shop/furniture in 4 of Paris’ busiest subway stops. And the set-ups are [...]

  35. [...] freshome Escrita por colum, el 17 Marzo 2010 at 9:00, en la categoria Anuncios, Humor [...]

  36. [...] | freshome.com Publicidad [...]

  37. [...] Freshome / Quietglover / [...]

  38. By Promovare neconventionala: Parizienii asteapta metroul pe canapele Ikea | blogu' lu' skreach on March 17, 2010

    [...] de metroul pariziene, remarca realizatorii site-ului de arhitectura si design de interioare freshome.com. Intre 10 si 24 martie, parizienii pot astepta confortabil metroul, asezati pe canapelele Ikea, [...]

  39. By Stiri de ultima ora si ziare online din Romaina » Promovare neconventionala: Parizienii asteapta metroul pe canapele Ikea on March 17, 2010

    [...] de metroul pariziene, remarca realizatorii site-ului de arhitectura si design de interioare freshome.com. Intre 10 si 24 martie, parizienii pot astepta confortabil metroul, asezati pe canapelele Ikea, [...]

  40. By IKEA Marketing Campaign Is Genius! | The NoeLife on March 17, 2010

    [...] Props: FreshHome [...]

  41. By LazyCobra on March 17, 2010

    [...] Para ver más fotos, ver esta liga. [...]

  42. By Ikea Subway Display « RUMOER on March 18, 2010

    [...] in 1111 Het is toch wel een goed idee hoor!!! Simpel maar goed. Ter promotie van de Karlstad heeft IKEA in een Parijse metro de mensen [...]

  43. [...] es que con esta idea será un placer esperar al metro, lástima que sólo sea por unos días.Vía: Freshome Comparte y disfruta: Tags: campana, ikea, metro, parís Artículos Relacionados"Vi esto [...]

  44. [...] mehr Bilder im Interior Design & Architecture Blog freshome » und in diesem [...]

  45. By Próxima Parada IKEA « arkinet on March 18, 2010

    [...] Del 10 al 24 de marzo 2010, IKEA convierte a cuatro principales estaciones de metro de París en salas de estar. Aunque para la empresa no es más que una ingeniosa estrategia de marketing, el hecho de desplazar elementos de un espacio privado a un espacio público genera un contexto borroso que simbólicamente, nos sirve para reflejar sobre los límites entre público y privado, la ocupación del espacio público, el acceso a la vivienda, y por supuesto, la comodidad del mobiliario urbano… //Más fotos en freshhome [...]

  46. [...] Source: freshome.com [...]

  47. [...] to Zee for spotting these images of Ikea’s latest fun and games in and around four key locations deep inside France’s Parisian Metro [...]

  48. [...] (source) [...]

  49. [...] Photo: Freshome.com [...]

  50. By Daan van Rossum on March 20, 2010

    [...] Meer beelden   [...]

  51. [...] over det på nettstedet Freshome, der jeg også leste om en IKEA-utstilling på parisiske undergrunnsstasjoner i perioden 10.-24-mars [...]

  52. By IKEA Advertises in 3-D | Pisces Out of Water on March 20, 2010

    [...] their furniture in a few high traffic metro stations in Paris as a publicity stunt. Click here for the article and more pictures. I think this is an amazing idea. I certainly wouldn’t mind [...]

  53. [...] Idee und Fotos via Freshhome [...]

  54. By Spend Your Time Where Your Customers Are on March 22, 2010

    [...] the below campaign my friend Mark sent me last week.  You can check out the full campaign on the FreshHome website. The Ikea campaign is running in the subway tunnels of the Paris Metro system. Frankly I would most [...]

  55. By “Got Boots?” on March 23, 2010

    [...] subway display in [...]

  56. By Sofás expostos nos metrôs de Paris | Shop Tour Web on March 23, 2010

    [...] Veja mais clicando aqui! [...]

  57. By Link Latte 129 | freenews on March 23, 2010

    [...] Earth is growing!]Hardest weapon to defend from? The Flying Crowbar from Orbit! – [weird tech]IKEA’s Insane Subway Display Campaign – [cool ad]3D Reconstruction of the Apartment Buildings of the Roman Empire! – [wow [...]

  58. [...] To learn more about the Ikea display in the Paris subway system, you can read the article on Freshome. [...]

  59. [...] freshome Share the love [...]

  60. [...] via: Freshome [...]

  61. [...] per la casa e per l’ufficio ha infatti vestito quattro stazioni metro di Parigi con i suoi sofà. Divani concessi alle membra dei passeggeri, probabilmente in momenti della giornata in cui erano [...]

  62. [...] Learn more: Freshome [...]

  63. By - fly me high, high up. on May 6, 2010

    [...] (Via freshome) [...]

  64. By IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign? | Distrupt Media on May 10, 2010

    [...] Monday, May 10th, 2010 via freshome.com [...]

  65. [...] via freshome [...]

  66. By Sunday Morning Statshot « The Gondola Project on July 18, 2010

    [...] “Hippest” subway platform in the world: Paris [...]

  67. [...] the stunt IKEA pulled in Paris, by allowing subway passengers to freely test their furniture, it is now time for a different type [...]

  68. [...] התעלול השיווקי שהוציאה לפועל איקאה בפריז, כאשר הציבה את רהיטיה ברכבת התחתית ואפשרה לעוברים [...]

  69. By Viral Friday: Gymkhana THREE: Part 2 - on September 17, 2010

    [...] The former stunt in which the Paris people could try the furniture from Ikea in the subway was a success. Now Ikea decided to release one hundred cats on a night in an Ikea branch in the UK. With the motto ‘let’s see what happens’ the creative team went to work. During the stunt these beautiful shots were taken that resulted in almost 2 million views on YouTube in about a week and over 6,000 likes at the campaign on Facebook. [...]

  70. By Viral Friday: Gymkhana THREE: Part 2 on September 17, 2010

    [...] The former stunt in which the Paris people could try the furniture from Ikea in the subway was a success. Now Ikea decided to release one hundred cats on a night in an Ikea branch in the UK. With the motto ‘let’s see what happens’ the creative team went to work. During the stunt these beautiful shots were taken that resulted in almost 2 million views on YouTube in about a week and over 6,000 likes at the campaign on Facebook. [...]

  71. [...] you thought IKEA”s ingenious advertising strategy in Paris stopped at showcasing furniture in high-traffic metro-stations, wait till you see this [...]

  72. By IKEA Bus Stop… on December 28, 2010

    [...] – 24 Mart tarihlerinde yine Paris metrolarında yapmış olduğu bir benzer reklamın üzerine gayet başarılı olmuş… #gallery-1 { [...]

  73. [...] through economic necessity, “greening” their lives, or personal preference, the TCRP Report states that transit advertising must find a way to counter the lack of credibility, relevance and [...]

  74. By IKEA Parisian Saga Continues with 12 Bus Shelters Turned into Livingrooms | Hamby Homes on January 13, 2011

    [...] we suspicion IKEA”s ingenious promotion plan in Paris stopped during showcasing seat in jammed metro-stations, wait for for compartment we see this [...]

  75. [...] und Textquellen: culture-buzz.com publigeekaire.com freshhome.com – Gepostet von Manuela Mörtenbäck Tweet this! 5 [...]

  76. [...] station from the 9th to 14th of January.  A little bit of Googling as told me that Ikea tried something similar in 2010, which is a great, out of the box, way to advertise and reach all kinds of [...]

  77. [...] March 2010, the company decked out subway platforms with IKEA furnishings, according to [...]

  78. [...] March 2010, the company decked out subway platforms with IKEA furnishings, according to [...]

  79. [...] La marca sueca ha invadido durante cinco días el metro parisino para instalar un apartamento visible a todos los viajeros que pasen por la estación. Muestra así todas sus novedades para decorar 50m2 de apartamento. No es la primera vez que lo hace. En 2010 ya presentó su colección de muebles al amueblar los andenes. [...]

  80. [...] どうもIKEAは地下鉄が好きだ。IKEAは2010年3月にもパリの地下鉄の駅でエキシビションを開いていた。このときはIKEAの家具に触れてみようという狙いだったようだ。(画像引用元) [...]