From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. Imagine waiting for the train n a comfortable sofa! We are certain this is the sort of event that French people will talk of for years to come. What do you think of this idea?
Lavinia
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i 60 responses to “IKEA Subway Display in Paris : An Insane Idea or A Genius Promotion Campaign?” — add yours
This is a very great idea. But it could not be applied in densely populated areas like china an india.. I feel funny thinking in that way….
This is a very great idea. But it could not be applied in densely populated areas like china an india.. I feel funny thinking in that way….
Anil
didn’t like it. some comments already mentioned the reasons: fire risk, lack of space, downgrade of the brand. and i love ikea design, but it does not match the style of the Paris metro stations, at all.
no, no, no.
Most amazing .Reaching out to the consumer in his environment and making an impact in the place where you would be least expected to be seen.
Comfortable furniture at a railway station.The unexpected always makes a bigger impact
Living in Paris, I tested it twice ! very creative … and confortable
That’s so cool! Although it would never work here in Los Angeles. All that beautiful furniture would probably be destroyed over night. Haha.
I was recommended to your blog by a close associate of mine and wondered what the buzz was all about.. now I know why she was so very excited about it. thakn heaven I found your site at the theright time. You certainly rock and same is the case with your blog too. I enjoy reading every post of yours and sometimes, a confession here, might end up reading it often.
Wow this is great! I would love to visit Paris someday. This is a great idea!
wow! your photos are so nice..the furniture and decor ideas are brilliant….i love the flower slip cover!
very creative and comfortable… hope this idea applied in my country…
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