From 10 to 24 March 2010, IKEA develops an interesting event in four important metro stations in Paris. Furniture collections are currently displayed in high-traffic spots, giving the potential customers a chance to interact with the brand by checking out the products. The subway walls are also filled with prints that showcase IKEA interiors. What a creative way to do advertising! Moreover, this action completely changes the way the Paris subway station look and creates a cool atmosphere. Imagine waiting for the train n a comfortable sofa! We are certain this is the sort of event that French people will talk of for years to come. What do you think of this idea?
Lavinia
Email this!
60 Comments
This is a very great idea. But it could not be applied in densely populated areas like china an india.. I feel funny thinking in that way….
This is a very great idea. But it could not be applied in densely populated areas like china an india.. I feel funny thinking in that way….
Anil
didn’t like it. some comments already mentioned the reasons: fire risk, lack of space, downgrade of the brand. and i love ikea design, but it does not match the style of the Paris metro stations, at all.
no, no, no.
Most amazing .Reaching out to the consumer in his environment and making an impact in the place where you would be least expected to be seen.
Comfortable furniture at a railway station.The unexpected always makes a bigger impact
Living in Paris, I tested it twice ! very creative … and confortable
That’s so cool! Although it would never work here in Los Angeles. All that beautiful furniture would probably be destroyed over night. Haha.
I was recommended to your blog by a close associate of mine and wondered what the buzz was all about.. now I know why she was so very excited about it. thakn heaven I found your site at the theright time. You certainly rock and same is the case with your blog too. I enjoy reading every post of yours and sometimes, a confession here, might end up reading it often.
Wow this is great! I would love to visit Paris someday. This is a great idea!
wow! your photos are so nice..the furniture and decor ideas are brilliant….i love the flower slip cover!
very creative and comfortable… hope this idea applied in my country…
67 Trackbacks
[...] over det på nettstedet Freshome, der jeg også leste om en IKEA-utstilling på parisiske undergrunnsstasjoner i perioden 10.-24-mars [...]
[...] their furniture in a few high traffic metro stations in Paris as a publicity stunt. Click here for the article and more pictures. I think this is an amazing idea. I certainly wouldn’t mind [...]
[...] Idee und Fotos via Freshhome [...]
[...] the below campaign my friend Mark sent me last week. You can check out the full campaign on the FreshHome website. The Ikea campaign is running in the subway tunnels of the Paris Metro system. Frankly I would most [...]
[...] subway display in [...]
[...] Veja mais clicando aqui! [...]
[...] Earth is growing!]Hardest weapon to defend from? The Flying Crowbar from Orbit! – [weird tech]IKEA’s Insane Subway Display Campaign – [cool ad]3D Reconstruction of the Apartment Buildings of the Roman Empire! – [wow [...]
[...] To learn more about the Ikea display in the Paris subway system, you can read the article on Freshome. [...]
[...] freshome Share the love [...]
[...] via: Freshome [...]
[...] per la casa e per l’ufficio ha infatti vestito quattro stazioni metro di Parigi con i suoi sofà. Divani concessi alle membra dei passeggeri, probabilmente in momenti della giornata in cui erano [...]
[...] Learn more: Freshome [...]
[...] (Via freshome) [...]
[...] Monday, May 10th, 2010 via freshome.com [...]
[...] via freshome [...]
[...] “Hippest” subway platform in the world: Paris [...]
[...] http://freshome.com/2010/03/12/ikea-subway-display-in-paris-an-insane-idea-or-a-genius-promotion-cam... Posted in UCD | Leave a Comment [...]