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Bicycle Trailers on Loan at IKEA

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IKEA of Denmark is now starting a new concept at their Danish stores. After they made a survey and found that 20 percent of its customers arrived by bike, the IKEA outside of Copenhagen has hooked up with the Danish Freetrailer service to offer (relatively free) Velorbis bikes with trailers to customers. IKEA has invested in Velorbis bikes, at a couple of their stores, that will pull trailers so that customers can ride home with the new purchases.

ikea bikes

To borrow a bike and trailer bike users must put down a deposit of about U.S. 100 and can then choose to pay for a seven dollar insurance policy for each loan or be liable for the larger amount in costs if the bike is damaged or stolen. A bike with trailer can be loaned for more than one day to give you time to return it. I really like this idea, because with this simple move IKEA shows that they cares about their customers and also about the environment. – Via

bikes ikea

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Published by Michael 14 Jul 2008 in Ideas

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5 comments:

  1. Dawn Abba says:
    May 19, 2009 at 6:13 am

    The Dutch actually bike. I commute soley by bike and when I
    transport materials, in the United States, on my bike people
    don’t know what to make of it. They look at me like I am crazy.
    People in cars don’t know what to do.
    When I was in Belize, you would typically see two to three people
    on a bike. In Guatemala, I saw a bike, a trailer and 6 people on
    one bike! It was amazing.
    In WWII, people made grave sacrifices to do their part and help
    the troops. Millions of species are going extinct. I think a
    little sacrifice, a little inconvenience is worth it.

    Reply
  2. IKEA Kopenhagen setzt auf Fahrräder - StyleSpion says:
    July 25, 2008 at 7:25 am

    [...] zu kaufen. Die Fahrräder können beim Anbieter Freetrailer sogar online vorgebucht werden. Via und [...]

    Reply
  3. OTAKKU blog » IKEA menyediakan sepeda sebagai bentuk kepedulian terhadap pelanggan dan lingkungan says:
    July 17, 2008 at 2:59 am

    [...] Sumber berita [...]

    Reply
  4. Banaticus says:
    July 15, 2008 at 8:18 am

    Their own bike stays locked up where they left it — you don’t think they’d go inside and shop for a few hours and just leave their bike unlocked in front of the store, do you?

    Reply
  5. Laura S. Taylor says:
    July 14, 2008 at 10:33 am

    at first I thought this was a wonderful idea…but then i
    considered how the customer would get to ikea in the first place.
    If they ride their bike (like you say) then what happens to it if
    they ride the ikea bike home? there must be an answer, because Ikea
    had to have considered this.

    Reply

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