IKEA of Denmark is now starting a new concept at their Danish stores. After they made a survey and found that 20 percent of its customers arrived by bike, the IKEA outside of Copenhagen has hooked up with the Danish Freetrailer service to offer (relatively free) Velorbis bikes with trailers to customers. IKEA has invested in Velorbis bikes, at a couple of their stores, that will pull trailers so that customers can ride home with the new purchases.
To borrow a bike and trailer bike users must put down a deposit of about U.S. 100 and can then choose to pay for a seven dollar insurance policy for each loan or be liable for the larger amount in costs if the bike is damaged or stolen. A bike with trailer can be loaned for more than one day to give you time to return it. I really like this idea, because with this simple move IKEA shows that they cares about their customers and also about the environment. - Via
Published by Michael July 14th, 2008 in Ideas
Tags: Bicycle Trailers, Danish stores, Denmark, ikea, Loan
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4 Responses to “Bicycle Trailers on Loan at IKEA”
- 1 Pingback on Jul 17th, 2008 at 2:59 am
- 2 Pingback on Jul 25th, 2008 at 7:25 am
at first I thought this was a wonderful idea…but then i
considered how the customer would get to ikea in the first place.
If they ride their bike (like you say) then what happens to it if
they ride the ikea bike home? there must be an answer, because Ikea
had to have considered this.
Their own bike stays locked up where they left it — you don’t think they’d go inside and shop for a few hours and just leave their bike unlocked in front of the store, do you?