Home Ideas : Design Ideas, Pictures, Unique Products and Inspiration Interview with Mehdi Mojtabavi – The Love Mattress Designer

Interview with Mehdi Mojtabavi – The Love Mattress Designer

In December 2007 we presented on Freshome an interesting product that a lot of people liked. That poduct is called the Love Mattress. I also liked this product so much that I’ve decided to contact Mehdi Mojtabavi, the designer of this innovative matress for an interview, and here it is, plus pictures at a higher quality, just in time …for Valentines Day …the Love Mattress.

mehdi mojtabavi Interview with Mehdi Mojtabavi   The Love Mattress Designer

Freshome : Tell us a few things about Mehdi Mojtabavi (example: where you live, how old are you, education, and a brief introduction for our readers).
Mehdi Mojtabavi : I was born in 1974 in Mashhad a city in north east of Iran. I graduated in BA with a degree from the industrial design course at the Iran University of Science and Technology (IUST) in Tehran. Now I live in Tehran and run my own design office, Gooyadesign.

love mattress 01 Interview with Mehdi Mojtabavi   The Love Mattress Designer

Freshome : We love the Love Mattress. Tell us a few words about this prject and how did you come up with this smart idea.
Mehdi Mojtabavi : It was a problem for me and had made busy my mind for awhile. I believe that lovely embracing specially between partners is one of the most calmative and continues situations. Embracing and body connection after lovemaking is very important for strengthening relationships. It causes feeling safe and shows a real love especially to females. (Ref. to sexual abuse in psychology) Nevertheless, what usually stops this pleasant state is not mental tiredness; it is physical weakness. Considering different body forms and sizes and sleeping styles, it seemed impossible to find a solution for this historical problem at the beginning. Developing some raw ideas and correcting them step by step made this concept. This is what usually happens when I design something.

love mattress 02 Interview with Mehdi Mojtabavi   The Love Mattress Designer

Freshome : We know that The Love Mattress is just a design concept right now, any chances to see the product in stores, or available somewhere?
Mehdi Mojtabavi : As you know there is a long way from conception to mass production. When a designer introduces a concept, it means there is no any similar product in the market. So you are not able to use other producer’s experiences. Mass Production itself has several steps from research to development and final engineering. Although Marketing planning can be done simultaneously, the whole process takes time any way. So be patient if you wish to have one.

mattress Interview with Mehdi Mojtabavi   The Love Mattress Designer

Freshome : How did you get into furniture/product design? How you came to be a designer?
Mehdi Mojtabavi : From childhood I discovered my ability in art, and used to do painting, sketching, cartoon, music, and what ever I could do in that area. I even used to make some musical instruments for awhile and used to spend my weekends and summers working in a decoration workshop for 3 years. All of these were before my eighteen years old. During those years I was in love with architecture and I was waiting impatiently for entrance to the architecture academy. When I get familiar with industrial design, I found it more practical and suitable for me. Today, although I still like architecture and other arts, I love and focus on product design. I believe that product design is the most complicated field of design. In fact, more complication causes more enjoy.

new mattress Interview with Mehdi Mojtabavi   The Love Mattress Designer

Freshome : Tell us a few things about your design philosophy and process.
Mehdi Mojtabavi : I gave a hint to complication of product design. I have to mention that this complication is an internal and hidden character for a product. I believe that what should appear in form and function is only simplicity. This simplicity is based on complication. Look at our body, extreme external simplicity comparing with extreme internal complication. Even in a single part well designed product, a professional can find numerous complicated details which an ordinary user doesn’t and shouldn’t feel them.This is my main philosophy in design.But what I design usually? Apart from clients’ projects, most of my designs are about our forgotten simple daily problems which I believe, changing the world can start easily from this point. Eslimi T-shirt hanger and Easy Tape dispenser are two other my award winning concepts which show my attitude.

eth 5 step usage Interview with Mehdi Mojtabavi   The Love Mattress Designer

Freshome : Where do you find your inspiration for design?
Mehdi Mojtabavi : Nature

Freshome : Any advice for others who want to work in this domain?
Mehdi Mojtabavi : Innovation will happen exactly when you come to a dead-end in your design. When you feel you have found the solution and your mind doesn’t work any more, this is when exactly you are passing whatever you have seen or experienced before. Here is the beginning of innovation.

Freshome : How is a day in Mehdi Mojtabavi life ?
Mehdi Mojtabavi : Well, I spend most of my time on design even weekends. Of course all of my activities are not necessarily financial. I go through the design books and websites to see good designs every day. This keeps my design sense up to date. I review design article titles and read one or two most interesting of them every week. Recently I spend a few hours a week on organizing our new society called ISPID (Iran Society of professional industrial designers) which aims pure design from professional designers’ point of view, not doctor-professor-theoreticians.

Freshome : Can you share a piece of wisdom with Freshome readers? Something of value that life thought you.
Mehdi Mojtabavi : The only thing in the world which I can trust to is “Science”.

Freshome : Tell us about other projects you are working on right now.
Mehdi Mojtabavi : At the moment I am working on a competition-project for an international company. They have invited some award winning designers to participate this project.

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26 responses to “Interview with Mehdi Mojtabavi – The Love Mattress Designer” - Add yours!

  1. Lauren said:
    April 10, 2008

    this reminds me of a similar idea from a cartoonist…

  2. Jose said:
    April 11, 2008


    Something that we all think about and only today I saw this solution.
    Great idea !

    Take care,


  3. watson said:
    June 11, 2008

    well am Mr.Felix Watson.l will like to no if l can buy in sock some of the mattress to a client.l will need 20 pieces of the l will like to no the price list and also send me the cost of the units.l will also like to no about your payment method if you accept credit cards very urgent please so l wish to hear from you soon.or can contact me on my cell phone for more business okay(+44) 07024083411.thanks

  4. K said:
    September 24, 2008

    interesting idea! but..
    how do you change a bed sheet on such bed?

  5. Somebody said:
    May 29, 2009

    I like it! No more hands and arms you can’t feel!

  6. spaceface said:
    May 31, 2009

    Very interesting idea indeed, I would love to have one if changing the sheets isn’t too difficult

  7. what said:
    January 31, 2010

    what about cleaning? that would take forever.

  8. mojgan said:
    August 29, 2010

    nooooooooooo, iam single.please invent The Love Mattress for singles.there is love in bed between couple with Love Mattress or without. but the people like me .what do they do???

  9. F@RROK# said:
    August 30, 2010

    It’s SO great I’m so proud of you innovative

  10. reyhaneh said:
    September 5, 2010

    that’s soooo great, I mean the person and also his idea i like or maybe love the people who works on their ideas without any fears and invent whatever they want
    the thing that seems so strange in our society

  11. Maryam said:
    September 7, 2010

    Fantastic.All of the time I have problem with my husband when we hug each other.really tnx my smart countryman.

  12. bahar said:
    September 15, 2010

    I am also proud of you Mehdi for your novel ideas! Congratulations!!!

  13. marjan said:
    September 15, 2010

    I really enjoyed to see a man like u is so innovative especially as we are Iranian and most of us ashame or don’t know how to share our love relations .this is the most important psychological problems most couples face and are not aware the necessity of having good lovemaking and importance of it in their lives.

  14. Mohammad said:
    September 15, 2010

    It’s so nice man!!
    keep inventing!!

  15. psotoudeh said:
    September 18, 2010

    very good

  16. shermin said:
    September 21, 2010

    OMG! good job! great I’m so proud of you…!

  17. pirooz said:
    September 27, 2010

    very good,I love Iran

  18. sima said:
    September 30, 2010

    wow. im proud of u.tanx my countryman

  19. Rezakhan said:
    September 30, 2010

    I appriciat if U informe me weather is it applicable to give me a point of reast for the foot to apply more presure (of course for the male) during the classic intercourse ?

  20. niusha said:
    October 3, 2010

    I’m pr0ud 0f U,my genius c0untryman :x
    but I wish I c0uld kn0w h0w 2 buy this mattress??!!! we sh0uld g0 2 sh0ps & say d0 U have l0ve mattress??!! d0es it exist in iranian sh0ps t0day??!! :-/

  21. Homa said:
    October 6, 2010

    That’s graet,but plaes Patent your work.

  22. Maral said:
    October 23, 2010

    So Nice!!!!

  23. seyed morteza mousav said:
    October 31, 2010

    That’s graet,but plaes Patent your work.

  24. aida said:
    November 4, 2010

    I wish i knew, if somebody have a new idea,how can he or she say it to you?

  25. Alireza Zargham said:
    November 24, 2010

    Great idea. What is important in this job is not the invention itself, but the problem you found, then tried to find a solution for. I am eagerly looking to hearing from you future inventions….

  26. jojo said:
    December 14, 2010

    we are prefesor about this things

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