Ikea Organizes Furniture Swap
In these days people love to swap books, music and movies, especially online. Now for those of you who would like to swap furniture with other people, flat-pack behemoth IKEA is organizing a furniture swap at its Amsterdam store: a husselmarkt. The swap, which will take place on February 9th, will let up to 250 people bring in furniture which doesn’t have to be made by IKEA and swap it for items brought in by others. IKEA will also add 12.000 euros worth of furniture to the mix. To bad that this is happening just in Amsterdam, but who knows maybe in future it will become a trend.
The event is part of a marketing campaign that encourages customers to think like designers, which includes experimenting by rearranging furniture they already have (roughly translated, husselen means to shuffle, or move around). To help people redesign their living spaces, IKEA offers a tool on husselen.nl that lets users draw a room as it’s currently arranged, and then move around pieces on-screen. Any furniture that no longer fits their rearranged room can be brought to the husselmarkt. – Via – Springwise